Indeed
Communications Analyst - Professional Segment
Job Summary:
We are looking for a Communications Analyst to execute offline and online marketing strategies, aiming to position and differentiate brands within the professional segment.
Key Highlights:
1. Leader in marketing construction materials
2. Focus on communication and marketing strategies for the professional segment
3. Opportunity for development and growth in an excellent work environment
Do you want to help us build the future we dream of?
Join our Pacasmayo Family!
We are Dino Pacasmayo, a leading company in the marketing of construction materials across northern and eastern Peru. We seek people with great attitude and drive—individuals who love challenges, experimentation, and learning.
If you are passionate about analyzing, proposing, and executing offline and online marketing plans and activities—with the goal of achieving brand positioning and differentiation targeting the professional segment—
Apply now for the Communications Analyst - Professional Segment position!
What would your responsibilities be?
Execute the offline and online communication strategy, coordinating with key users, selecting touchpoints, developing ad-hoc content and assets, and monitoring proper execution to generate brand value.
Support strategic alignment and ensure content quality in briefs to enable accurate campaign and communication platform conceptualization.
Implement initiatives to enhance internal staff awareness of categories and the brand, ensuring they act as brand ambassadors.
Propose, execute, and monitor the development of events, campaigns, BTL activations, and physical and digital materials—ensuring full plan compliance and effective dissemination.
Research and analyze new communication niches and opportunities within the professional segment; develop, propose, and track media and social network KPIs; implement learnings per target to optimize campaigns and maximize ROAS.
Develop and propose a multi-platform media usage schedule (direct and indirect media), coordinating with categories to avoid user saturation—including content delivery setup, segmentation, audience creation and optimization, recommendations regarding media budget management (ATL and digital), and improvements for digital ecosystem positioning (SEO).
Manage processes with external entities such as the SMV, stock agents, and CAVALI for shareholder registration of companies listed on the stock exchange, as well as attending to shareholders regarding dividend payments, certificate issuance and printing, inquiry handling, and personal data updates.
Pacasmayo is much more than a company—it is the sum of countless individual efforts. People who aspire to transcend and make an extra effort to become a leading provider of construction solutions that anticipate the needs of individuals, businesses, and nations. We are recognized for our high quality standards, financial strength, Corporate Good Governance policy, and outstanding work environment—alongside our commitment to environmental respect and strong community relations. We invite you to join this great family and contribute to our country’s development so that Peru continues advancing. Visit www.cementospacasmayo.com.pe to learn more about us.
Requirements
Professional degree in Administration, Engineering, or Marketing.
Advanced English.
Budget management skills.
Proficiency in direct communication platforms.
Experience executing multi-platform campaigns.
Basic knowledge of CRM platforms (basic level).
Digital metrics handling and analysis.
Excel proficiency.
Proficiency in Google Drive and Google tools.
Use of AI tools, with emphasis on prompting (desirable).
Over 1 year of experience as a Marketing Analyst or related role.
Benefits
Be part of a leading company in the marketing of construction solutions.
Market-competitive salary and all statutory benefits.
Private health insurance according to the plan you choose.
Excellent work environment.
At Dino Pacasmayo ❤️ we embrace diversity and inclusion and are committed to equal opportunity for all individuals.
Apply now and become part of the #FamiliaPacasmayo!
* By applying, you confirm your consent and authorization for the use of your personal data disclosed in your CV, under the framework of Personal Data Protection Law No. 29733, exclusively for application purposes with the organization. This registration is forwarded to the HR department for the selection process.
* We are a company committed to the labor inclusion of persons with disabilities, in accordance with Law No. 29973; this call is open to applications from persons with disabilities.

Lambayeque 284, Lima 15093, Peru
S/16/hour