Why join us? At Mifact, we are a fast-growing technology startup specializing in electronic invoicing and digital management. We are seeking a highly dynamic, energetic, and growth-hacking-minded Marketing Leader. Your mission will be to merge creativity with data analytics to ensure customer acquisition—but, above all, maximum customer loyalty and retention—injecting enthusiasm and speed into operations. *Who are we looking for? (Critical Requirements) Education and Knowledge Education: Bachelor’s degree or university graduate / Technical degree in Marketing, Business Administration, or related fields. Required Experience: Minimum 3 years in similar roles, or 2 years as Supervisor/Coordinator with team leadership responsibilities. Specialization: Demonstrable experience managing Marketing Funnels (Sales Funnel), Lead Generation, and Retention Strategies (Churn Rate Management). Tools: Advanced proficiency in campaign measurement (Google Analytics, Facebook Ads Manager, TikTok Ads). Advanced expertise in Email Marketing platforms. Attitude and Location Filters Dynamism and Leadership: We seek a “PILA” individual—someone with contagious energy, proactivity, and inspiring leadership. Response Speed: Experience delivering reports and executing experiments rapidly (agile methodologies). Continuous Innovation: Proven track record of proposing and implementing fresh ideas across digital channels (including TikTok Lives and others). Location: Residence in districts adjacent to Surco, with proximity valued for hybrid work arrangements and team interaction. *Key Responsibilities (Focus on ROI and Retention) I. Growth and Acquisition Strategy Design and execute the Marketing Plan focused on generating qualified leads (MQL/SQL) to feed the Sales Manager’s pipeline. Design and implement Inbound and Outbound Marketing strategies for prospect acquisition and conversion. Develop and execute brand positioning and brand maintenance campaigns. II. Customer Loyalty and Retention (Primary Objective) Design and execute the Loyalty and Retention Plan, proposing strategies aimed at reducing churn rates and increasing customer loyalty. Coordinate and execute loyalty, upselling, and cross-selling campaigns in collaboration with Sales and Support teams. Manage and coordinate the creation of internal and external communications (e.g., birthday messages, welcome emails, value-driven customer announcements). III. Execution Management and Rapid Analysis ROI and Performance Analysis & Reporting: Deliver weekly and on-demand Return on Investment (ROI) and performance reports covering all channels (landing pages, Facebook, YouTube, Google, TikTok). Required Reports: Customer growth trends, churn rates, open rates for mass email campaigns, reach, engagement, etc. Manage social media operations and continuously propose improvements to communication strategies. Ensure compliance with management KPIs and standards of the Integrated Management System. *Essential Competencies (The Attitude Filter) Dynamic and Motivational Leadership: Someone who radiates joy and enthusiasm—capable of energizing the team and driving action. Results Orientation and Speed: Ability to prioritize, make data-driven decisions, and deliver solutions quickly. Innovation and Experimentation: A Growth Hacking mindset; willingness to test, measure, and fail fast to achieve success. Effective communication (verbal and written) at all levels. Ability to work under pressure and toward defined objectives. *Benefits Direct payroll enrollment from day one. Statutory benefits (CTS, bonuses, vacation, Essalud). Competitive compensation aligned with experience and market standards. Hybrid work (proximity to Surco—Parque de la Amistad is preferred). Opportunity to make a direct and visible impact on the growth and culture of a technology startup. Employment type: Full-time Salary: S/.3,000.00 – S/.4,000.00 per month Work location: On-site employment