**Company Description:** We are more than 90,000 people who work every day toward our firm Purpose: Simplify and Enjoy Life More. We operate in 9 countries and comprise leading brands across diverse industries: Falabella Retail, Sodimac, Banco Falabella, Tottus, Mallplaza, and Falabella.com. Each of these brands shapes who we are, and together—as One Team—we strive daily to reinvent ourselves and exceed our customers’ expectations. At Falabella Group Peru, we foster an inclusive and diverse culture focused on equity and respect for different perspectives—including gender, religion, disability, LGBTQ+ identity, ethnicity, and other dimensions of diversity. Therefore, all our selection processes adhere to this principle. If you are a Falabella employee, explore all available courses at the Falabella Academy, which will help you continue advancing your development and prepare for your next journey with us! **Job Mission:** Design and execute direct marketing campaigns across multiple channels (email, SMS, push notifications, etc.). **Job Responsibilities:** Design and execute direct marketing campaigns across multiple channels (email, SMS, push notifications, etc.). Manage customer databases and segmentation to optimize campaign effectiveness. Evaluate results and optimize actions, ensuring continuous improvement based on key performance indicators (KPIs). Coordinate with internal teams (CRM, Advertising, Commercial) to ensure proper campaign implementation. Ensure compliance with data protection regulations. Propose improvements to the direct marketing strategy. **Requirements:** 3 or more years of experience in Customer, CRM, or Direct Marketing areas. Bachelor’s degree in Systems Engineering, Computer Science, Statistics, or related fields. Strategic, analytical, and results-oriented profile, with strong focus on customer and business needs. Desirable experience with qualitative methodologies. Solid knowledge of customer engagement and loyalty strategies. Intermediate-level proficiency in database management on Google Cloud Platform (GCP). Intermediate-level Excel skills. Proficiency in digital marketing automation platforms (e.g., Marketing Cloud, etc.). **Offer Conditions: