Traffic Assistant (Junior Trafficker)

Description

Job Summary: We are seeking a professional passionate about digital marketing and sales, capable of designing, executing, and optimizing campaigns on Meta Ads or TikTok Ads, and building sales funnels. Key Highlights: 1. Designing and executing digital marketing campaigns to boost sales 2. Analyzing metrics and continuously optimizing advertising campaigns 3. Developing digital sales funnels for lead generation **ABOUT THE COMPANY** Driven helps SMBs accelerate growth through consulting, education, and technology. **JOB SUMMARY** If you are passionate about digital marketing and sales, understanding buyer psychology, and building digital sales funnels to generate high-quality leads, this role is for you. We are looking for someone who can take operational ownership of the paid traffic generation process (campaigns on Meta Ads or TikTok Ads) to drive sales. You will participate in strategy design and take responsibility for executing and managing campaigns, working closely with the audiovisual team (which produces ad content) and the marketing director (who oversees strategy and monitors campaign results). You will be responsible for analyzing metrics, identifying which ads are performing well, and proposing improvements to achieve sales objectives. We seek a responsible, proactive individual with commercial judgment, strong autonomy and organization, analytical capability to make data-driven decisions, and a desire to join a dynamic, demanding, and fun team. **RESPONSIBILITIES** **1\. Understand businesses and their products** * Understand the business model, products, and ideal customer of each company before launching any campaign. * Understand the company’s objectives to contribute to campaign brief development. **2\. Research markets** * Research and document ideal customer profiles for each product or brand, identifying their needs, motivations, and purchasing decision patterns. * Research competitors: analyze their communities, communication structure, products, offers, and key messages to identify differentiation opportunities. **3\. Design campaigns and offers** * Participate in defining campaign strategy to achieve revenue, ROAS, and CAC goals within the established budget. * Participate in defining offers and promotions to boost sales, considering market behavior and context. **4\. Build sales funnels** * Develop the landing page and monitor its performance when running conversion campaigns; or define the conversational offer (messages) for the WhatsApp bot when running direct-to-WhatsApp campaigns. * Implement necessary configurations and automations to ensure funnel functionality. **5\. Generate traffic and continuous improvement** * Participate in scripting video ads for campaigns, adapting tone and messaging to each brand’s ideal customer profile according to defined objectives and strategy. * Coordinate with the audiovisual team on requirements to communicate the defined message. * Launch and manage advertising campaigns on Meta Ads and/or TikTok Ads under supervision of the senior trafficker. * Weekly reporting on results of each active campaign, preparing clear reports with key metrics and concrete improvement proposals. * Optimize ongoing campaigns: adjust angles, audience segmentation, budgets, creatives, and messaging based on performance data. **REQUIREMENTS** **EDUCATION** * Graduate of professional or technical programs in Marketing, Communications, Advertising, or related fields (preferred). **EXPERIENCE** * Minimum 6 months of experience in marketing or sales-related roles. * Experience managing advertising campaigns. * Experience designing and implementing sales funnels (desirable). **TECHNICAL SKILLS** * Understanding of Meta or TikTok Ads campaigns. * Basic understanding of campaign metrics: CTR, CPA, ROAS, reach, and impressions. * Writing commercially oriented, clear, conversion-focused copy. * Ability to write video scripts for commercial purposes. * Proficiency using AI tools, learning digital platforms, and adopting new technologies. * Configuring and managing campaigns on Meta Ads and/or TikTok Ads. * Ability to design or structure basic landing pages (desirable). * Configuring Meta Pixels and conversion events (desirable). **SKILLS** * You understand how people think and decide: genuine curiosity about customers and what drives them to buy. * You possess Communication Judgment: a keen eye for evaluating whether a piece effectively communicates the sales message, with zero tolerance for written errors. * Synthesis and organizational ability: you translate strategy into actionable plans and can manage multiple campaigns simultaneously without losing focus. * You are passionate about self-learning and results: you propose ideas, learn from feedback, and genuinely care about business growth. **CONDITIONS:** * Salary: PEN 1,500–1,600 (based on experience), under a service contract. * Professional Development Opportunity. * Dynamic, demanding, and fun work environment. * Commitment: Full-time. * Schedule: Monday to Saturday, 9:00 AM to 6:00 PM. * Work Modality: Hybrid, with up to two days per week onsite in San Miguel and/or Pueblo Libre (location subject to change). Salary: PEN 1,400.00 – PEN 1,600.00 per month Workplace: Hybrid in San Miguel, Lima