Marketing Manager

Description

Job Summary: Plan, coordinate, and supervise marketing strategies to generate commercial opportunities and position brands, achieving sales objectives. Key Responsibilities: 1. Manage annual and monthly marketing plans. 2. Supervise digital marketing and social media campaigns. 3. Develop prospecting actions and brand management. Job Objective: Plan, coordinate, and supervise the execution of the company's marketing strategies, ensuring the generation of commercial opportunities, positioning of represented brands, and achievement of sales objectives through digital marketing activities. Main Responsibilities: Strategic Management * Develop and execute the annual and monthly marketing plan. * Develop strategies to increase market share and prospect generation. * Manage the marketing budget and ensure its proper execution. * Analyze market trends, competition, and customer behavior. * Propose sales-aligned campaigns and commercial initiatives. Digital Marketing * Supervise campaigns on Meta Ads, Google Ads, and other digital platforms. * Manage content strategy for social media and digital channels. * Monitor digital performance metrics and optimize campaigns. * Supervise the company's website and digital channels. * Implement lead acquisition and conversion strategies. Commercial Support * Coordinate showroom traffic and commercial event campaigns. * Develop prospecting and demand-generation initiatives. * Coordinate new model launches and promotional campaigns. * Supervise proper lead distribution and follow-up with the sales team. * Coordinate with department heads on necessary actions to achieve commercial objectives. Brand Management * Ensure compliance with corporate branding guidelines of the brands. * Supervise implementation of campaigns, activations, and advertising materials. * Manage events, trade fairs, exhibitions, and brand activations. Requirements Academic Qualifications * Bachelor's degree or equivalent in Marketing, Business Administration, Communications, Advertising, or related fields. Experience * Minimum 2 years of experience in marketing. * Experience in the automotive, retail, or fast-moving consumer goods (FMCG) sectors is desirable. Technical Knowledge * Digital marketing and lead generation. * Intermediate or advanced Excel proficiency. * Design and digital tools. * Event and activation management. Competencies * Leadership. * Results orientation. * Strategic thinking. * Analytical ability. * Organization and planning. * Effective communication. * Proactivity. * Teamwork. Salary: S/.1,500\.00 per month Work Location: On-site employment