Marketing Analyst

Description

Job Summary: Design, implement, and optimize digital marketing campaigns, manage budgets and conversion funnels, analyze metrics, and collaborate with teams to improve results. Key Highlights: 1. Design and implement digital marketing campaigns across multiple platforms. 2. Manage advertising budgets and optimize conversion funnels. 3. Analyze key metrics, conduct A/B tests, and prepare strategic reports. 1. Design, implement, and optimize digital marketing campaigns on platforms such as Google Ads, LinkedIn Ads, and Meta Ads. 2. Manage advertising budgets, ensuring proper allocation and efficiency based on performance results. 3. Design and optimize conversion funnels (landing pages, forms, lead magnets) focused on lead generation. 4. Analyze key performance metrics such as CPL, CTR, conversion rate, CAC, and ROAS. 5. Continuously implement A/B tests on campaigns, audiences, creatives, and messaging. 6. Ensure correct implementation of digital measurement and analytics tools (e.g., Google Analytics, Tag Manager). 7. Guarantee full lead traceability from source to customer conversion. 8. Integrate and manage lead information in the CRM, ensuring data quality and appropriate follow-up. 9. Collaborate closely with the sales team to optimize the quality of generated leads. 10. Identify opportunities for campaign improvement and scaling based on data analysis. 11. Prepare periodic performance reports, results summaries, and strategic recommendations. 12. Continuously monitor campaign performance and proactively adjust to improve outcomes. -Requirements- Minimum education: University degree 3 years of experience Languages: English Age: 24 years or older Knowledge: Marketing strategy, Google Ads, Digital marketing Driver's license: A-I Keywords: analyst, mercadotecnia, marketing, mercadeo