Description
Job Summary:
Design and execute Kaymara's digital strategy to position the brand in international markets, generate qualified demand, and convert it into high-value customers.
Key Highlights:
1. Lead global digital strategy (SEO, PR, Social, CRM)
2. Generate high-value leads and create experience-driven campaigns
3. Build international digital reputation for a luxury brand
Job Description
Job Mission
Design and execute Kaymara's digital strategy to position the brand in international markets (USA, Europe, UK), generate qualified demand, and convert it into high-value customers through premium and luxury content, branding, and conversion funnels.
Main Responsibilities
Digital Strategy:
\- Define and lead global digital strategy (SEO, PR, Social, CRM)
\- Design the full funnel: attraction → conversion → closure
\- Align marketing with luxury positioning
Demand Generation:
\- Attract high-value leads
\- Create campaigns focused on perception and experience
\- Execute strategies for international markets
SEO & Content:
\- Rank strategic keywords
\- Develop content
\- Optimize website structure and content architecture
Social Media:
\- Design aspirational visual strategy
\- Create storytelling around real experiences
\- Oversee content (Reels, Stories, visual assets)
PR & Authority:
\- Manage collaborations with premium media and blogs
\- Generate high-quality backlinks
\- Build international digital reputation
Conversion (CRO):
\- Continuously optimize the website
\- Test messaging, copy, and structures
\- Increase conversion rate
CRM & Automation:
\- Implement CRM workflows
Required Skills
\- Advanced SEO
\- Meta Ads / Google Ads
\- Email marketing and automation
\- Google Analytics
Professional Profile
\- Experience in tourism, luxury, or premium brands
\- Advanced English
\- Experience with international markets
\- Experience with Canva, PowerPoint, and professional writing.
\- Intermediate Excel proficiency.
Salary: S/.1,500\.00 \- S/.2,000\.00 per month
Work Location: On-site employment