TRAFFICKER DIGITAL

Description

Job Summary: We are seeking a Digital Trafficker with experience in managing and optimizing digital campaigns to attract target audiences, generate high-quality leads, and optimize advertising investment. Key Responsibilities: 1. Manage and optimize campaigns on Meta Ads and Google Ads 2. Analyze key metrics and lead quality 3. Propose new strategies and opportunities for improvement We are looking for a Digital Trafficker with experience in managing and optimizing digital campaigns, an analytical mindset, and a results-oriented approach. We seek a professional who can help us reach the right audience, generate high-quality leads, and optimize our advertising investment, working closely with our sales team. Position Objective: Plan, execute, analyze, and optimize digital campaigns on Meta Ads and Google Ads to attract individuals who truly match the target audience and have potential to convert into customers. Main Responsibilities: * Create, configure, and manage campaigns on Meta Ads and Google Ads. * Define and test different audiences, segments, locations, and targeting options. * Develop campaigns aligned with products, promotions, and seasonal periods. * Manage and optimize the advertising budget. * Analyze metrics such as CPL, CPC, CTR, CPM, CPA, and ROAS. * Monitor the quality of leads generated by campaigns. * Optimize campaigns to reduce irrelevant leads and improve prospect quality. * Conduct A/B tests of ads, audiences, and messaging. * Receive and analyze feedback from the Sales team regarding generated leads and make necessary campaign adjustments. * Prepare reports on results, investment, leads, and conversions. * Propose new strategies and opportunities for improvement for digital campaigns. Requirements: * Technical or university degree in Marketing, Digital Marketing, Advertising, Communications, or related fields. * Minimum 1 year of experience managing digital campaigns. * Proven experience with Meta Ads and knowledge of Google Ads. * Experience in lead generation, conversion, and/or sales campaigns. * Knowledge of digital campaign segmentation and analysis. * Proficiency in Excel or Google Sheets. * Analytical ability and results orientation. * Proactivity, organization, and attention to detail. * Preferred: knowledge of Google Analytics, Meta Pixel, remarketing, and conversion measurement tools. We Offer: * Competitive salary based on experience. * On-site work in Miraflores. * Monday to Friday, 9:00 a.m. to 6:00 p.m., and Saturdays, 8:00 a.m. to 2:00 p.m. * Opportunities for career growth within the company. Salary: S/.1,800.00 \- S/.2,500.00 per month Work Location: On-site employment