DIGITAL SALES ASSOCIATE I

Description

Job Summary: We are seeking a professional to execute the comprehensive digital traffic strategy, manage the Performance Marketing budget, and coordinate teams to scale sales. Key Highlights: 1. Execute the comprehensive digital traffic strategy (Paid Media, SEO, Owned Media) 2. Coordinate agencies and multidisciplinary teams to optimize performance 3. Drive the adoption of new technologies to scale digital sales **Do you want to develop your professional career?** BBVA is a global company with over 160 years of history, operating in more than 25 countries where we serve over 80 million customers. We are more than 121\.000 professionals working in multidisciplinary teams with diverse profiles, including finance specialists, legal experts, data scientists, developers, engineers, and designers. Our people make the difference in our success. **Contract Type:** Regular (Undefined) **What Are We Looking For?** **Responsibilities** * Execute the comprehensive digital traffic strategy across the bank’s sales channels, covering Paid Media (paid channels), SEO (search engine optimization), and Owned Media (Email, Push, SMS). * Monitor the execution of the Performance Marketing budget, ensuring achievement of sales objectives and continuous reduction of CPA. * Coordinate the work of the Performance Marketing Agency and the Digital Capabilities Agency, ensuring delivery of results and compliance with standards. * Collaborate closely with the Upper Funnel Marketing team (brand awareness/ATL) to ensure message consistency and synergy across campaigns. * Drive exploration and adoption of new technologies and solutions to optimize performance and scale digital sales. * Work with the Experimentation and Digital Analytics teams to fully leverage measurement platforms (Adobe Analytics, AppsFlyer, etc.) and generate actionable insights. * Support generating high-value visits to the bank’s digital channels, focusing on conversion into effective sales and growth of other digital KPIs. * Monitor and periodically report key performance indicators (KPIs) for traffic and performance, collaborating on reporting regarding investment efficiency and direct business impact. * Support managing the Paid Media, Owned Media (Email, Push, SMS), and SEO roadmap to maximize reactivation and conversion of the existing customer and lead base. * Ensure implementation of attribution models that accurately measure the real contribution of each channel and enable data-driven investment decisions. * Other responsibilities assigned by your immediate leader and drive continuous improvement of the role. **Requirements** * Completed studies in Industrial Engineering, Business Administration, Marketing, or related fields. * Proven experience in digital products, experimentation, and performance marketing (digital advertising/pay). * Prior experience working in dynamic sectors such as banking, insurance, retail, or similar. * Proficiency in quantitative analytics tools and reading digital funnels (Google Analytics, Looker Studio, Google Sheets, Excel). * Familiarity with qualitative user behavior and session analysis tools (e.g., Clarity, Quantum). * Demonstrable leadership ability to guide and coordinate multidisciplinary teams (digital events, pay, testing, analytics) and external agencies. * Excellent communication skills, high proactivity, accountability, and ability to make decisions under pressure. **Responsible Banking** --------------------- Our responsible banking model **aims to build a more inclusive and sustainable society.** Because the future of finance is financing the future. We began with the spirit of helping others make the best financial decisions. That spirit remains today and inspires us to keep moving forward—prioritizing innovation and digital transformation—and making the opportunities of this new era accessible to everyone. **Diversity** -------------- At BBVA, we believe having a **diverse team** makes us a better bank. For this reason, we **actively support diversity, inclusion, and equal opportunity**, regardless of race, gender, age, religion, sexual orientation, gender identity, gender expression, and other factors. We cultivate a collaborative and inclusive work environment that allows each person to show their best self. **Our Values** -------------------- **Our values define our identity** and serve as the driving force enabling us to fulfill our purpose and guiding all our actions and decisions. **Legal Requirements** If the position you are applying for is located outside the country where you currently reside, you may need to obtain a visa and/or work permit and/or residence permit, as well as comply with any other requirements mandated by local labor and immigration regulations or applicable professional regulations for the position in that country. In case you are selected as the final candidate, BBVA may assist you with the corresponding permit/visa application process, understanding that if, for any reason, (i.) the relevant visa and/or work permit and/or residence permit is not issued, or (ii.) any other requirements mandated by local labor and/or immigration and/or professional regulations applicable to the position in that country are not met, you will unfortunately be excluded from the position. Likewise, if you already hold a visa and/or work permit and/or residence permit for the respective country, please indicate so when applying for the position.