Base Development and Digitalization Coordinator

Description

Job Summary: We are seeking a Base Development and Digitalization Coordinator to define and execute growth strategies, identify opportunities, and lead digital initiatives. Key Highlights: 1. Lead growth strategies for the channel and the complete digital funnel. 2. Identify opportunities and optimize KPIs to drive business impact. 3. Collaborate cross-functionally with technology, UX, and marketing teams. **Job Description** ---------------------- Are you motivated by collaboration, challenge, and purpose-driven growth? Discover the challenges awaiting you as a Base Development and Digitalization Coordinator: * Define and execute the channel growth strategy aligned with commercial objectives. * Identify growth opportunities across acquisition, conversion, and retention. * Prioritize high-impact initiatives in product, experience, and performance. * Lead the end-to-end funnel: traffic → conversion → sale. * Monitor and optimize key KPIs (CPL, CPA, revenue, efficiency, etc.). * Detect deviations and implement corrective action plans focused on business impact. * Lead end-to-end digital initiatives (from conceptualization through deployment). * Work with technology, UX, and marketing teams to ensure high-quality deliverables. * Analyze business, performance, and customer behavior data. * Translate insights into concrete optimization actions. * Define measurement frameworks and ensure consistent KPI tracking. * Coordinate with internal teams (marketing, product, BI, sales). * Ensure achievement of operational and commercial objectives. **Candidate Requirements** -------------------------- * Completed university degree in Business Administration, Industrial Engineering, or related fields. * 3–5 years of experience in digital marketing, e-commerce, or growth. * Experience leading digital channels or business units. * Knowledge of high-demand commercial industries. * End-to-end digital funnel management experience. * Proficiency in digital analytics and data-driven decision making. * Knowledge of conversion rate optimization (CRO) and user experience. * Proficiency in commercial and financial KPIs. **Selection Process** ------------------------ The selection process is conducted via Aira — a recruitment platform designed to enhance your application experience. To apply, you only need: 1. Apply to the position. 2. Check your email. 3. Log in to Aira and respond to the requested questions and/or assessments. Then, if your profile matches our requirements, we will contact you via email (through Aira) to proceed to the in-person stage. **About Us** ------------------ We are Entel, a leading telecommunications and technology company in Latin America, with over 60 years of industry experience. We operate in Chile and Peru, focusing on delivering solutions that connect people, businesses, and organizations through mobile and fixed-network services—including data, IT integration, internet, local and long-distance telephony, among others. Since entering Peru in 2013, we have driven an innovative business proposition and a customer-centric approach as our core purpose. **Our Benefits** ----------------------- * Company mobile phone * Flexible working hours * Health insurance * Wellness activities * Training and courses * Product discounts * Free parking