**Academic Background:** Bachelor's degree or graduate in **Marketing, Communication, Business Administration, or related fields**. Desirable specialization or courses in **digital marketing, data analytics, or trade marketing**. **Experience:** 2 to 3 years of experience in **marketing, trade marketing, or communication areas**. Proven experience in **campaign analysis, market research, and project management**. **Technical Skills:** Advanced proficiency in **Excel and PowerPoint** for analysis and executive presentations. Proficiency in **digital and performance tools**: Google Analytics, Google Ads, Meta Ads, TikTok Ads, SEO/SEM. Knowledge of **data visualization tools** (Power BI, Tableau – desirable). Ability to **analyze ROI, KPI, and conversion funnel metrics**. Desirable experience with **CRM and marketing automation tools** (HubSpot, Salesforce, Mailchimp). **Personal Competencies:** **Analytical and strategic thinking**, with the ability to interpret data and propose improvements. **Results-oriented and data-driven decision-making**. **Clear and effective communication** to present findings across different organizational levels. **Organization and autonomy** to lead projects from start to finish. **Teamwork and functional leadership**, coordinating with sales, creative, and digital teams. **Main Responsibilities:** Analyze the performance of digital and traditional marketing campaigns, preparing reports and optimization proposals. Manage and analyze market, competitor, and consumer trend information. Develop and monitor marketing action performance indicators (KPIs). Coordinate with external agencies and vendors to ensure efficient campaign execution. Propose customer segmentation strategies and advertising investment optimization. Conduct pricing analysis, product profitability, and market research. Support in designing marketing plans and executive presentations for management. Job type: Full-time Salary: S/.1\.00 \- S/.2\.00 per month Application Questions: * Please indicate your salary expectations * Do you have immediate availability? Work Location: On-site position