Communication and Marketing Strategy Development Service

Description

Position Summary: Organize, implement, and monitor projects and campaigns to promote services and products, contributing to the brand positioning of LA MOLINA. Key Highlights: 1. Creation of copy and graphic/audiovisual assets for social media. 2. Management and administration of digital communities to drive engagement. 3. Planning and execution of comprehensive digital strategies. **POSITION OBJECTIVE:** Organization, implementation, and monitoring of projects and campaigns led by the DSEE and Educational and Extension Services Units, in accordance with applicable regulations, to promote and disseminate the services and products they provide—targeted at the general public and strategic audiences—to support the brand positioning of LA MOLINA. **FUNCTIONS:** 1\. Creation of copy and production of graphic and audiovisual assets for institutional publications related to the activities, services, campaigns, and products of DSEE units, adapted to each social network: Facebook (including posts, carousels, reels, videos, or other formats), Instagram (posts, carousels, reels, user-generated content, among others), TikTok (videos, reels, user-generated content, among others), including adapted copy and scripts, and LinkedIn (posts, threads, institutional notes, among others). 2\. Creation of trending content tailored to the educational, agricultural, and university extension sectors. 3\. Design of advertising graphic pieces and/or other related materials for DSEE units requiring support. 4\. Video and photographic documentation of various activities conducted by the DSEE and Educational and Extension Services Units. 5\. Management and administration of official DSEE social media communities (Facebook, Instagram, YouTube, TikTok, and LinkedIn) through active interaction with the digital community to foster conversation, engagement, and participation. Comments and messages must be responded to within no more than 48 hours; sensitive or negative mentions, comments, or feedback must be proactively and assertively managed in coordination with the DSEE Directorate. 6\. Planning and execution of comprehensive digital strategies, including development and management of content calendars, implementation and scheduling of social media posts, as well as coordination of digital campaigns, thematic content, and institutional activities linked to DSEE units. 7\. Coverage of institutional activities through audiovisual documentation and real-time content generation during key events organized by DSEE units—such as fairs, training sessions, academic visits, and other spaces for educational promotion and extension. **REQUIREMENTS:** **Academic Qualifications:** * Bachelor’s degree in Communications, Journalism, or related fields. * Courses and/or programs in digital analysis and management and/or editing and production. * Proficiency in Microsoft Office, audio and video editing. * Experience managing social media pages with solid understanding of community management. **Experience:** * Minimum 2 years’ experience in social media management, communication networks, content management, graphic design, or community management. **Competencies and Skills:** * Organization and planning. * Responsibility and integrity. * Effective communication. **Contract Type:** * Service contract **Applicants must hold an active and valid RUC and RNP.** Employment Type: Full-time Salary: Up to S/.3,000.00 per month Work Location: On-site employment