TERMS OF REFERENCE **Consultant for the guidance service in the implementation of the Toda Tu Vida campaign** DVV International **1\. Presentation:** DVV INTERNATIONAL is the International Cooperation Institute of the German Adult Education Association. DVV (*Deutscher Volkshochschul-Verband e.V*) represents the interests of around 900 adult education centers (Volkshochschulen) and their regional associations, being the largest provider of continuing education services in Germany. As a professional organization and leader in the field of adult education and development cooperation, DVV International has been committed to supporting lifelong learning for over 50 years, providing global support for establishing and developing sustainable structures for lifelong learning and adult education (ALE). The organization cooperates with more than 200 local partners in over 30 countries in Africa, Asia, Latin America, and Europe, receiving funding from the German Federal Ministry for Economic Cooperation and Development (BMZ). **2\. Background and justification:** DVV International promotes a holistic and transformative vision of youth and adult education that goes beyond formal schooling. It recognizes that this population group possesses prior knowledge that should be valued and leveraged to meet their needs and demands. Under this approach, YAEP becomes a tool to strengthen personal and professional development, as well as to promote full citizenship. However, significant educational gaps persist, requiring the design and implementation of relevant public policies, intersectorally coordinated and with a territorial focus. Within this context, the Youth and Adult Education Advocacy Group was formed, composed of institutions from the public sector, private companies, academia, international cooperation, and civil society. This collective has been working to position YAEP on the country's public and political agenda. As part of this effort, the Toda Tu Vida campaign was launched, aiming to position YAEP on the public and political agenda, raise citizen awareness, and mobilize social, political, and economic actors to commit to building policies, programs, and budgets in this area. To ensure proper guidance and supervision of the implementation of this campaign, DVV International requires hiring a consultant to provide technical and communication assistance, ensuring clear, creative, and relevant messaging. **3\. Objective of the service:** Provide strategic and communication guidance for the implementation of the Toda Tu Vida campaign, in order to position youth and adult education on the country's public and political agenda through clear, creative, and impactful messages. **4\. Description of the service:** The service provider will be responsible for carrying out the following activities: \- Participate in meetings of the Youth and Adult Education Advocacy Group, providing communication support for the Toda Tu Vida campaign. \- Provide assistance and guidance on the creative and communication line of the campaign messages. \- Supervise the production of graphic, audiovisual, and digital materials in coordination with the communications team. \- Monitor the implementation of the campaign, providing feedback to the team. \- Establish and maintain contact with media outlets to position youth and adult education on the agenda. \- Lead meetings with communication teams and/or communicators from institutions within the Advocacy Group. **5\. Duration of the service:** The service will last 59 calendar days, starting October 1 and ending November 28. **6\. Required experience or competencies:** \- Professional degree in Communication, Journalism, Social Communication, Development Communication, or related fields. \- Proven experience of at least five (5) years as head or manager of communications in public sector institutions. \- Proven experience of at least three (3) years in designing and implementing communication campaigns with a social focus. \- Knowledge in political communication, supported by at least two (2) previous experiences. **7\. Key competencies:** \- Excellent communication skills (oral and written). \- Strategic thinking and results orientation. \- Creativity and innovation. \- Skills to work with multidisciplinary teams and coordinate with various actors from the public and private sectors. **8\. Contract amount:** The fees covering all concepts (fees, legal taxes, and materials for implementation) that DVV International will pay to the individual or legal entity contracted for the activities described shall amount to a total of **S/. 2,500 (Two Thousand Five Hundred Soles and 0/100) all-inclusive.** Interested applicants should send their CV to the following email: **info@dvv-international.edu.pe under the subject line Campaña_TodaTuVida by September 30.** Type of position: Freelance Salary: S/.2,500.00 per month Work location: On-site employment