**Position: SEO and SEM Specialist** **Job Description:** We are looking for an **SEO and SEM Specialist** to optimize our digital presence and manage search engine advertising campaigns, with the goal of increasing qualified traffic and improving the performance of our platforms. **Responsibilities:** * Design and implement organic positioning (SEO) strategies on websites and landing pages. * Create and optimize paid advertising campaigns (SEM), primarily on Google Ads. * Conduct periodic on\-page and off\-page SEO audits. * Analyze performance metrics (CTR, CPC, ROAS, conversions, etc.) and propose improvements. * Research relevant keywords and search trends. * Coordinate with content, design, and development teams to ensure compliance with SEO/SEM best practices. * Manage the budget allocated for paid campaigns. * Prepare results reports and present them clearly and regularly. **Requirements:** * Technical or university studies in Digital Marketing, Communications, Advertising, or related fields. * Minimum of 2 years of experience in similar roles. * Proficiency with tools such as Google Ads, Google Analytics, Search Console, SEMrush, Ahrefs, among others. * Knowledge of technical SEO, website structure, and user experience (UX). * Desired: certifications in Google Ads or SEO. * Analytical skills, creativity, and results orientation. **We Offer:** * Full-time employment with all statutory benefits. * Working hours from Monday to Friday, 8:00 AM to 5:30 PM, and Saturdays from 8:00 AM to 1:00 PM. * Job stability and professional development opportunities. * Positive work environment. * Work location: Santa Clara – Ate. **Apply now and become part of our Digital Marketing team.** Job type: Full-time, Permanent Salary: Starting at S/.2,300\.00 per month Work location: On-site position