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Trade Marketing Analyst
Negotiable Salary
Indeed
Full-time
Onsite
No experience limit
No degree limit
Lambayeque 284, Lima 15093, Peru
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Description

If you're looking for new challenges and are ready to create disruptive solutions that accelerate the digitization of the country, don't think twice and join our great team as a **Trade Marketing Analyst**! With us, you'll be able to grow professionally and make a difference in the lives of millions of Peruvians. **Position Objective:** Drive the efficient execution of trade marketing strategies focused on optimizing channel, display, assortment, and materials at point of contact. Rely on data analysis and coordination with commercial teams to ensure brand presence consistent with Interbank's DNA and oriented toward channel conversion. **How will you achieve it?** * Lead the execution and optimization of POP materials in Stores and physical points of contact, ensuring visual consistency, alignment with brand DNA, and effective communication to the customer. * Design and manage trademarketing KPI dashboards focusing on visibility, display effectiveness, material performance, and operational compliance, generating actionable insights for decision-making. * Act as the trademarketing reference for commercial teams, agencies, and design, articulating tactical solutions that respond to channel needs and contribute to achieving business objectives. * Proactively manage the budget assigned to the team, proposing improvements in spending efficiency and investment opportunities that maximize impact and return. * Conduct audits of channel display and experience, identifying continuous improvement opportunities and leading proposals to optimize signage, layout, navigation, and brand presence. * Manage the national inventory of POP materials, proposing more efficient restocking processes, strategic portfolio categorization, and the use of traceability and logistics control tools. **What do we need from you?** * Professional degree in Marketing, Advertising, Industrial Engineering, Business Administration, or related fields. * Minimum of 02 years of experience in similar roles. * Knowledge in UX Design, Product Design, Design Thinking, UX Research, Power APP, SQL, Teradata for information analysis, etc. * Familiarity with service design methodologies and tools such as Design Thinking, Customer Journey Mapping, etc. * SQL (Intermediate). * Experience in developing and implementing trademarketing and BTL strategies. * Analysis of KPIs and tactical decision-making at the point of sale/point of contact. * Knowledge in managing events and brand activations. * Management of POP materials and in-channel displays. * Coordination with commercial teams or agencies. * Analytical skills for measuring and evaluating results. * Knowledge and proficiency in design software (Adobe Illustrator and Photoshop, Figma desirable). **What do we offer at Interbank?** * Drive the digital transformation of one of Peru's most important companies. * Participate in projects promoting digital change in the financial sector. * Access development opportunities, training, and continuous mentorship. At Interbank, we are committed to equal opportunities. All applicants will be considered regardless of ethnic origin, gender, age, marital status, sexual orientation, religion, disability, nationality, or economic condition. Everyone is welcome! We are part of the Intercorp Group. At Interbank, our employees are the most important, and our priority is helping them achieve their dreams. We are inspired by having the best team—committed, motivated, contributing, growing, and innovating—which helps us become a solid company recognized for its values. We foster an authentic environment of trust and customer commitment. We promote equal opportunities between men and women. Interbank is one of the country's leading financial institutions, focused on providing innovative products and convenient, agile service to over 2 million customers.

Source:  indeed View original post
María García
Indeed · HR

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