DIGITAL SALES ANALYST I

Description

Job Summary: We are seeking a professional to execute and optimize the comprehensive digital traffic strategy—including Paid Media, SEO, and Owned Media—to drive sales and efficiency. Key Highlights: 1. Manages digital traffic strategies (Paid Media, SEO, Owned Media). 2. Optimizes performance and scales digital sales using new technologies. 3. Collaborates with marketing, experimentation, and digital analytics teams. **Want to advance your professional career?** BBVA is a global company with over 160 years of history, operating in more than 25 countries where we serve over 80 million customers. We are more than 121\.000 professionals working in multidisciplinary teams with diverse profiles—ranging from finance specialists and legal experts to data scientists, developers, engineers, and designers. Our people make the difference in our success. **Contract Type:** Regular (Undefined) **What Are We Looking For?** **Responsibilities** * Execute the comprehensive digital traffic strategy across the bank’s sales channels, covering Paid Media (paid channels), SEO (search engine optimization), and Owned Media (Email, Push, SMS). * Monitor the execution of the Performance Marketing budget, ensuring achievement of sales targets and continuous reduction of CPA. * Coordinate work with the Performance Marketing Agency and the Digital Capabilities Agency, ensuring delivery of results and compliance with standards. * Collaborate closely with the Upper Funnel Marketing team (brand awareness/ATL) to ensure message consistency and campaign synergy. * Drive exploration and adoption of new technologies and solutions to optimize performance and scale digital sales. * Work with Experimentation and Digital Analytics teams to fully leverage measurement platforms (Adobe Analytics, AppsFlyer, etc.) and generate actionable insights. * Support generation of high-value visits to the bank’s digital channels, focusing on conversion into effective sales and growth of other digital KPIs. * Track and periodically report key performance indicators (KPIs) for traffic and performance, collaborating on reporting regarding investment efficiency and direct business impact. * Support management of the Paid Media, Owned Media (Email, Push, SMS), and SEO roadmap to maximize reactivation and conversion of existing customer and lead bases. * Ensure implementation of attribution models that accurately measure each channel’s real contribution and enable data-driven investment decisions. * Perform other duties assigned by your immediate leader and drive continuous improvement of the role. **Requirements** * Completed university degree in Industrial Engineering, Marketing, or related fields. * Proficiency in data analysis and identification of improvement opportunities. * Advertising Planning: Solid knowledge of advertising campaign setup, management, and measurement. * Optimization: Experience applying growth-oriented optimization strategies. * Holistic Vision: Ability to understand how data, advertising, and business processes interact collectively. * Key competencies: Proactivity, Autonomy, Willingness to learn, and Teamwork. **Responsible Banking** --------------------- Our responsible banking model **aims to build a more inclusive and sustainable society.** Because the future of finance is financing the future. We began with the spirit of helping others make the best financial decisions. That spirit remains today and inspires us to keep moving forward—prioritizing innovation and digital transformation—and making the opportunities of this new era accessible to all. **Diversity** -------------- At BBVA, we believe that having a **diverse team** makes us a better bank. For this reason, we **actively support diversity, inclusion, and equal opportunity**, regardless of race, gender, age, religion, sexual orientation, gender identity, gender expression, among others. We cultivate a collaborative and inclusive work environment that allows each person to show their best self. **Our Values** -------------------- **Our values define our identity** and serve as the driving force enabling us to fulfill our purpose and guiding all our actions and decisions. **Legal Requirements** If the position you are applying for is located outside the country where you currently reside, you may need to obtain a visa and/or work permit and/or residence permit, as well as comply with any other requirements mandated by local labor and immigration regulations or applicable professional regulations for the position in that country. In the event you are selected as the final candidate, BBVA may assist you with processing the corresponding permit/visa, under the understanding that if, for any reason (i.) the relevant visa and/or work permit and/or residence permit is not issued, or (ii.) any other requirements mandated by local labor and/or immigration and/or professional regulations applicable to the position in that country are not met, you will unfortunately be excluded from the position. Likewise, if you already hold a visa and/or work permit and/or residence permit for the relevant country, please indicate so when applying for the position.