Growth Specialist – Retention & Cross-sell

Description

Job Summary: We are seeking an autonomous and analytical Growth Specialist to design, execute, and measure retention and cross-sell strategies, driving growth among recurring customers. Key Highlights: 1. Real autonomy to propose, execute, and generate impact. 2. Frequent interaction with the CEO and exposure to strategic decisions. 3. Genuine professional growth as the organization scales. Growth Specialist – Retention \& Cross\-sell **Why does this role exist?** Apurata and aCuotaz provide digital credit and BNPL solutions to Peruvians overlooked by traditional banks. This year, we’re growing by over 200% and on track to reach 30,000 financings per month — but every customer who has already trusted us and doesn’t return is a customer we must replace from scratch, which costs more and takes longer than re-engaging the ones we already have. We need someone who turns those customers into recurring customers — not someone who runs campaigns on autopilot, but someone who proposes them, executes them end-to-end, and measures what worked. We’re looking for someone with analytical judgment, execution capability, and the drive to build. Someone who sees the data, understands what it tells them, and acts before being asked. **What you’ll do** · Propose and execute end-to-end repurchase and cross\-sell initiatives across products: you segment the database, you craft the outreach, you measure the results (graphic assets are created by Design) · Diagnose, not just report: when a recurrence metric shifts, investigate its true root cause in the data before proposing a solution · Lead the loyalty/retention program · Run experiments with control and treatment groups on messages, flows, or incentives · Coordinate with Customer Success, Risk, or Product when required — and escalate when necessary · Generate customer insights (surveys, focus groups, interviews) for Acquisition and other teams · Measure and report on recurrence, cross\-sell, and loyalty program results **What we’re looking for** · 2–4 years in growth or lifecycle marketing, with hands-on experience executing (not just conceptualizing) retention/cross\-sell strategies · Proficiency with email marketing/CRM/automation tools and data analytics (SQL, Metabase, or other BI tools) · Bonus: advanced daily use of AI beyond simple querying · Genuine curiosity about the customer’s "why" · Analytical mindset: you detect patterns and diagnose root causes, not just report numbers · 100% hands\-on role: you won’t manage a team at this stage. What you plan, you implement — end-to-end · Ability to convert ambiguity into concrete action · Proactive, autonomous attitude — you don’t rely on others for operational execution **What this role is NOT** This is not a coordination role where others execute your plans — the person in this role gets their hands dirty. Nor is it a graphic design role. **What we offer** · 100% EPS coverage for the employee, mobility allowance, meal allowance, advance profit-sharing, and wellness days · Frequent interaction with the CEO and exposure to strategic decisions · Real autonomy to propose, execute, and generate impact · Genuine professional growth as the organization scales · Benefits under the MYPE regime (most recent year as MYPE) Apply here: https://form.typeform.com/to/YYFdwdx1 *(Applications accepted until 07/09/2026\. If the posting ends early, please still apply — we want to meet you!)* Salary: S/.4,000\.00 \- S/.9,000\.00 per month Work location: On-site employment