Position Summary: A professional who will develop and execute entertainment strategies, manage budgets, coordinate campaign and event logistics, and seek partnerships to enhance the mall experience. Key Responsibilities: 1. Lead B2C marketing events and campaigns. 2. Coordinate logistics and operational execution of activations. 3. Manage partnerships and Corporate Social Responsibility (CSR) projects. **Job Description** ---------------------- Develop and execute the monthly entertainment schedule and marketing campaigns to attract visitors. Manage and monitor the budget allocated by headquarters, leading quotation processes, expense recording, and departmental invoicing. Coordinate logistics and operational execution of campaigns and activations within the mall, aligning efforts with internal departments and suppliers (including on-site supervision). Obtain and process required municipal, legal, and contractual permits for events, raffles, and supplier partnerships. Identify and consolidate partnerships with local entities to create value-driven experiences, increase visitor traffic, and strengthen the mall’s emotional connection with the community. Plan and review community engagement activities and Corporate Social Responsibility (CSR) projects. Prepare post-event performance reports (foot traffic, sales, NPS) and competitive analysis reports to support decision-making. Coordinate and optimize use of the mall’s advertising spaces, ensuring proper display **Candidate Requirements** -------------------------- * Bachelor’s degree in Marketing, Communications, Advertising, or Business Administration. * Preferred specialization in Retail, Events, or Trade Marketing. * Minimum 2 years of experience leading B2C events, activations, or trade marketing initiatives. * Proficiency in AI tools. This position is open to candidates with disabilities. **Selection Process** ------------------------ The selection process is conducted via Aira — a recruitment platform designed to enhance your application experience. To apply, you only need: 1\. Apply to this position. 2\. Check your email. 3\. Log in to Aira and complete the requested questions and/or assessments. If your profile matches our requirements, we will contact you by email (via Aira) to proceed to the in-person stage. **About Us** ------------------ We are over 88,000 people who work every day toward our firm Purpose — Simplify and Enjoy Life More. We operate in 9 countries and consist of five major brands across diverse industries: Falabella Retail, Sodimac, Banco Falabella, Tottus, and Mallplaza. Each brand defines who we are, and together — as One Team — we strive daily to reinvent ourselves and exceed our customers’ expectations. A team full of dreams that makes things happen. We dare to launch and innovate, take risks, and create opportunities that keep us at the forefront — driving us to continuously reinvent ourselves to deliver the best shopping experience at every point of contact with us.
María García
Indeed · HR
María García
Indeed · HR
