We are looking for a digital trafficker. A digital professional responsible for planning, executing, and optimizing paid advertising campaigns across various online platforms to drive traffic to our stores. Their main objective is to generate sales, leads, or increase client revenue, requiring expertise in managing platforms such as Google Ads, Meta Ads, and others, as well as analyzing data, segmenting audiences, and creating compelling ads. POSITION OBJECTIVE: Design, implement, and optimize advertising campaigns on digital platforms such as Meta Ads, Google Ads, and TikTok Ads with the goal of increasing traffic, followers, and sales both online and in physical stores. MAIN RESPONSIBILITIES: · Create advertising campaigns on Meta Ads, Google Ads, TikTok Ads. · Implement targeting and remarketing strategies for e-commerce and physical store. · Monitor daily campaign performance and make adjustments to improve results. · Measure KPIs such as ROAS, CPA, CPC, CTR, sales per campaign, and report them monthly. · Coordinate with design and content teams to optimize advertising materials. · Execute A/B tests on ad copies, creatives, and audiences. · Propose digital strategies for seasons, product launches, and promotions. · Use tools such as Google Analytics, Meta Business Suite, TikTok Ads Manager, Looker Studio. · Stay updated on trends in digital marketing, beauty, and mass consumer goods. JOB REQUIREMENTS: · University degree in Marketing, Advertising, Communications, or related fields. · Minimum 2 years of proven experience in digital advertising (Meta, Google, TikTok). · Proficiency in digital measurement and optimization tools. · Experience in retail, cosmetics, or beauty sector is desirable. · Proactive, results-oriented, analytical thinking, and teamwork skills. · Ability to work under pressure and meet objectives. KEY PERFORMANCE INDICATORS (KPIs): · Minimum monthly ROAS: 3x · CPA below the established monthly target · Monthly follower growth (Meta + TikTok): minimum 30% · Increase in traffic to physical store and e-commerce · Decrease in CPC and improvement in monthly CTR · Lead generation and database growth WORKING CONDITIONS: Contract type: Full-time Work mode: On-site WE OFFER: * Formal employment * Estimated salary: 2k - 2.5K + success bonuses * Career path * Stability * Pleasant work environment Job type: Full-time Salary: S/.2,000.00 - S/.2,500.00 per month Work location: On-site job