**Main Responsibilities:** * **Strategic Planning:** * Develop and implement digital marketing and advertising strategies aligned with the clinic's overall objectives. * Define target audience, budget, and communication channels for each campaign. * Research and analyze dental market trends and competitor strategies. * **Advertising Campaign Execution:** * Design and execute online advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.) and offline campaigns (radio, print media, specialized magazines, etc.). * Create engaging and relevant content for campaigns (text, images, videos, etc.). * Manage advertising budgets and optimize campaigns to maximize return on investment (ROI). * **Social Media Management:** * Develop and implement the clinic's social media strategy. * Create and schedule engaging and relevant content for social media platforms. * Interact with followers and respond to their questions and comments. * Monitor and analyze social media performance. * **Data Analysis and Reporting:** * Monitor and analyze the performance of advertising campaigns and social media activities. * Prepare periodic reports with results achieved and recommendations for performance improvement. * Use data analysis tools (Google Analytics, Facebook Insights, etc.) to identify trends and opportunities. * **Content Marketing:** * Develop and implement a content marketing strategy to attract and retain patients. * Create high-quality and relevant content for the clinic’s blog, social media, and other communication channels. * Optimize content for search engines (SEO). * **Public Relations:** * Establish and maintain relationships with media outlets and other influencers in the dental sector. * Organize events and activities to promote the clinic. * **Other Responsibilities:** * Stay updated on the latest trends in digital marketing and advertising. * Collaborate with other departments within the clinic to achieve overall objectives. * Comply with the clinic’s policies and procedures. Job type: Full-time Salary: Starting at S/.1,130.00 per month Work location: On-site employment