SR BRAND MANAGER

Description

Job Summary: Abbott is seeking a marketing professional to lead the planning, execution, and monitoring of marketing plans for a portfolio of pharmaceutical products. Key Highlights: 1. Professional development with an international company 2. Company recognized as the best place to work 3. Committed to improving people's health **About Abbott** Abbott is a global healthcare leader that creates innovative science to improve people's health. We are always looking ahead, anticipating changes in science and medical technology. **Working at Abbott** At Abbott, you can do work that matters, grow and learn, take care of yourself and your family, be authentically you, and live a full life. You will have access to: * Professional development with an international company where you can build the career you dream of. * A company recognized as the best place to work in dozens of countries around the world and named one of the world's most admired companies by Fortune. * A company recognized as one of the best large workplaces, as well as a top workplace for diversity, working mothers, women executives, and women scientists. **The Opportunity** This position is located in Lince, for the EPD division. We are committed to bringing the benefits of our trusted medicines to more people in the world’s fastest-growing countries. Our broad portfolio of high-quality, differentiated branded generic medicines spans multiple therapeutic areas, including gastroenterology, women’s health, cardiometabolism, pain management / central nervous system, and respiratory pathways. **What You’ll Do** * Successfully create, plan, execute, and monitor the marketing plan for the portfolio under your responsibility. * Develop and understand the patient/consumer journey, considering key insights at each stage of the process and deeply understanding their primary influencers. * In-depth training on the brand’s technical elements (features, benefits, clinical studies). * Analyze the competitive landscape, including providing recommendations and feedback on potential local and regional strategic adjustments. * Ensure brand communications and activities align with the correct positioning in terms of Brand Equity. * Manage and monitor the financial resources assigned to the portfolio (A&P). * Responsible for managing the overall P&L of the portfolio under your responsibility. * Develop communication materials for all audiences and all channels. * Lead effective engagement with healthcare professionals. * Develop consumer interaction activities that meet required business objectives and comply with applicable corporate, regulatory, and legal procedures. * Report local and regional brand performance results using internal and external analytical tools. **Required Qualifications** * Completed undergraduate degree in Business Administration, Economics, or related fields. * Graduate studies in marketing preferred. * Minimum of 6 years of experience in marketing and communications, with proven achievements. * Intermediate English proficiency. * Advanced Office skills (Excel, PowerPoint, Word). * Basic SAP knowledge. **Preferred Qualifications** * Highly valued if the candidate has experience with OTC or prescription products. * Strong knowledge of Digital Marketing. **PERSONS WITH DISABILITIES** Equal opportunity is provided, and recruitment, selection, and hiring are conducted solely based on job-related qualifications, without distinction as to race, color, religion, creed, age, sex, nationality, gender identity or expression, sexual orientation, disability, marital status, veteran or military status, genetics, citizenship status, or any other condition protected by law. Information from the Job Position Assessment Report for persons with disabilities, prepared by the EHS department, will be considered. **Apply Now** Follow your professional aspirations with Abbott to access diverse opportunities with a company that can help you build your future and live your best life. Abbott is an equal opportunity employer committed to workforce diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews and @AbbottGlobal.