Marketing Specialist

Description

Position Summary: We are seeking a comprehensive Marketing Specialist to lead marketing strategy, channels, demand generation, and value communication for swimwear and sleepwear brands. Key Highlights: 1. Comprehensive marketing leadership with autonomy to propose and execute. 2. Direct collaboration with senior management and rapid decision-making. 3. Focus on integrated marketing strategy and value communication. Acting on behalf of our client—a company operating swimwear and sleepwear brands currently undergoing relaunch—we seek a candidate who can provide end-to-end support to the marketing department and connect it effectively with its market, while growing alongside the brands. We are looking for **a comprehensive Marketing Specialist (Individual Contributor)** to lead the company’s business-line marketing strategy, channels, demand generation, and value communication—with strong market knowledge. This role operationalizes brand identity and sets pricing jointly with Finance, based on expertise and data. Responsibilities * **Channel Strategy:** Define and prioritize the channel mix (own e-commerce, physical retail, marketplaces, or others), analyzing the role and profitability of each channel. * **Demand / Lead Generation:** Plan and manage acquisition (Meta as core, plus other channels as appropriate), optimizing cost per lead / CAC and traffic quality. * **Value Communication:** Articulate and communicate the brand’s value proposition and differentiators consistently across all touchpoints, respecting its premium positioning. * **Pricing:** Based on market and competitive knowledge, evaluate current pricing and propose relevant adjustments aligned with the value proposition. Support all proposals with market and margin data. * **Measurement:** Clear funnel analysis, attribution, and reporting of results to senior management. Essential Requirements * **4+ years** in marketing, ideally in **e-commerce / DTC** or consumer goods, with **end-to-end** channel and demand management experience (not limited to a single isolated channel). * **Market knowledge and competitive / segmentation analysis:** Ability to substantiate pricing, channel, and positioning decisions with data—not intuition. * Experience managing **advertising campaigns (Meta)** and demand generation; ability to execute directly or closely oversee execution. * Familiarity with **Shopify** and **email marketing tools**, and ability to interpret key business metrics (CAC, ROAS, conversion rate, AOV). * **Brand sensitivity:** Ability to communicate value within a premium positioning without relying on discounts as a crutch. Desirable * Experience in fashion, lifestyle, or related product categories. * Concurrent management of physical + online channels. * Tracking (pixel / server-side), Google Ads, Looker Studio. What We Offer * End-to-end marketing leadership for a product line, with autonomy to propose and execute. * Direct collaboration with senior management and rapid decision-making. * Hybrid work model (in-person as needed) Application Questions: * Do you have experience in fashion e-commerce or similar? * Please detail your experience relevant to this position. * Please indicate your salary expectations (S/) * Please indicate your availability. Work Location: Hybrid in Surquillo, Lima