Paid Media Specialist

Description

Position Summary: We are seeking a data-driven professional passionate about analyzing data to design and execute strategies that optimize lead quality and appointment scheduling in the education sector, ensuring end-to-end tracking through to conversion. Key Highlights: 1. Design and execution of social media advertising campaigns 2. Lead nurturing, tracking, and retargeting management 3. KPI analysis and digital marketing campaign optimization Are you passionate about analyzing data and designing strategies to optimize lead quality and appointment scheduling—ensuring every contact counts? If you possess strong campaign analysis skills, prospect tracking ability, organizational acumen, proactivity, accountability, communication skills, English proficiency, and an interest in the education sector, this opportunity is ideal for you. This is a 100% on-site position. **Responsibilities:** * **Design and execution of social media advertising campaigns:** Develop and implement targeted marketing strategies for social media advertising, aiming to generate high-intent qualified leads with strong appointment conversion potential. * **Lead quality verification:** Evaluate and categorize incoming leads to ensure alignment with the target profile. * **KPI and campaign performance analysis:** Assess and analyze key performance indicators (KPIs) from paid and organic lead sources, identifying opportunities for improvement and optimization. * **Nurturing, tracking, and retargeting management:** Coordinate and oversee nurturing, tracking, and retargeting activities within the CRM system to maintain lead engagement and maximize conversion. * **Lead tracking responsibility through to appointment scheduling:** Ensure leads progress effectively from acquisition to scheduling with the sales or academic team. **Experience Requirements:** * Bachelor’s degree or technical diploma in Marketing, Advertising, Communications, Business Administration, or related fields. * Certification or diploma in digital marketing, social media, or paid media. * Completed courses: Advanced Google Analytics and Semrush Academy Certificate. * Minimum 2 years of experience in lead generation and management or digital sales. * Proficiency with platforms such as HubSpot (or similar), Google Analytics, Semrush, Meta Ads, and Google Ads. * Experience executing social media campaigns focused on education or services. * Outstanding communication, analytical, organizational, and problem-solving skills. * Intermediate English (written and spoken). * Portfolio or evidence of managed campaigns (optional but recommended). * Ability to work efficiently and autonomously under pressure while solving problems. Salary: S/.1,200\.00 \- S/.2,000\.00 per month Work Location: Hybrid in Miraflores, Lima