MARKETING FOR DENTAL SERVICES

Description

Job Summary: A dental clinic is seeking a Digital Marketing expert to lead positioning strategies, digital campaigns, and social media management. Key Highlights: 1. Lead digital marketing and positioning strategies. 2. Design and implement campaigns on Google Ads and Meta Ads. 3. Optimize the website with SEO and oral health-related content. The dental clinic seeks a **Digital Marketing** professional focused on the healthcare sector to lead positioning strategies, digital campaigns, and social media management. **Responsibilities:** * Design and implement **Google Ads and Meta Ads** campaigns focused on dental treatments (orthodontics, whitening, aesthetics, and rehabilitation). * Develop strategies to increase the clinic’s online visibility and reputation. * Optimize the website using best practices in **SEO** and oral health-related content. * Monitor key metrics: traffic, leads, scheduled appointments, ROI. * Publish daily/weekly content on **Instagram, Facebook, and TikTok**. * Respond to messages and comments, and assist with appointment scheduling. * Produce visual campaigns and patient testimonials (with prior consent). * Plan monthly promotional campaigns (e.g., dental cleaning, discounts). * Coordinate strategic partnerships with influencers, local media, or health insurance providers. **Requirements:** * University degree in Marketing, Advertising, Communications, or related fields. * Minimum 3 years of experience in similar roles (ideally in healthcare or aesthetics). * Proficiency in **Meta Ads, Google Ads, Google Analytics, SEO**, and CRM. * Strong command of tools such as **Canva**, **Meta Suite**, **Mailchimp, KOMMO**, or equivalents. * Excellent writing and communication skills. * Basic knowledge of dental anatomy and terminology (**desirable**). * Ability to work collaboratively and proactively propose new campaigns. Salary: S/.1,000\.00 \- S/.2,000\.00 per month Work Location: On-site employment