Brand Manager

Description

Job Summary: UTEC is seeking a Brand Manager to plan, lead, and implement the annual brand strategy, ensuring positioning and growth. Key Responsibilities: 1. Lead the brand and communications strategy 2. Responsible for the reputational plan and media presence 3. Oversee the content strategy and institutional events At UTEC \- Universidad de Ingeniería y Tecnología, we are looking for a Brand Manager. **What will be your challenges?** * Plan, lead, and implement the annual brand strategy to ensure organizational positioning and growth through brand campaigns, communications, and public relations. * Lead the reputational plan, amplifying media presence, capturing new visibility and relevance opportunities, connecting with key audiences, and strengthening institutional leaders’ spokesperson roles in alignment with communication pillars. * Oversee and coordinate the content and media strategy for diverse brand audiences to ensure timely, clear, and strategically aligned communication with the brand’s vision. * Supervise the planning and coordination of institutional events and activations. * Ensure accurate definition and execution of the value proposition across various brand touchpoints (e.g., high school fairs, commercial materials, brand elements). * Monitor and analyze market trends, competitor activity, and key audience behavior to identify insights and implement improvement opportunities in the communications strategy. * Oversee and coordinate work with agencies, creatives, and vendors. * Supervise and approve brand and merchandising assets, ensuring consistent and unified brand representation. * Lead campus branding initiatives, maintaining on-campus visibility and updating communications: creation and/or updating of signage, green spaces, key messages, digital screen implementation, among others. * Identify innovation opportunities in formats, content, and channels to amplify brand awareness and consideration among core audiences. * Responsible for internal and external crisis prevention and management, including communication for both audiences, media monitoring, and continuous coordination with the agency. * Develop, execute, and control the department’s annual budget. * Plan and coordinate actions with the commercial, product, and digital teams to achieve business objectives. * Develop and analyze key metrics: brand awareness, brand funnel, engagement, among others. **What are we looking for?** * Bachelor’s or Licentiate degree in Communications, Marketing, Corporate Image, Advertising, Business Administration, or related fields. * Work experience: minimum 5 years in communications/marketing roles. * Office software proficiency: intermediate-level social media, Excel, and PowerPoint skills. * Languages: advanced English. * Specific skills: strong writing ability, communication, research, marketing, PR, and planning. **What do we offer?** * Market-competitive salary. * 100% covered EPS (health insurance) and oncological insurance. * Personalized training platform. * Discounts at over 200 establishments. * Opportunity to learn and engage in various UTEC projects. **Want to learn more about us?** * Visit our website: **https://utec.edu.pe/** * Follow us on LinkedIn: **https://www.linkedin.com/school/utec\-universidad\-de\-ingenieria\-y\-tecnologia/mycompany/** If you believe this role matches your profile and the responsibilities described align with what you’re seeking, apply now! **We look forward to meeting you!** ***“At UTEC, we reaffirm our commitment to diversity and inclusion. We guarantee fair selection processes grounded in respect and equal opportunity for all individuals, regardless of origin, gender, age, or disability.”***