Sales Manager (Liquor Sector)

Description

Position Summary: We are seeking a Sales Manager with experience in Liquors and Fast-Moving Consumer Goods (FMCG) to design, lead, and manage sales strategies and ensure achievement of targets. Key Highlights: 1. Leads commercial management of the liquor portfolio. 2. Defines and executes the commercial and sales plan by channel. 3. Leads, trains, and evaluates sales teams. The company is looking for a Sales Manager with experience in the Liquor and FMCG sectors, responsible for designing, leading, and managing the company’s sales strategies and ensuring target achievement, to join us at our Huachipa\-Lima office, with the following profile: **Position Objective** Plan, direct, and control commercial management of the liquor portfolio, ensuring achievement of sales targets, profitability, market coverage, and brand positioning. **Academic Qualifications** * Graduate or bachelor’s degree in Economics, Business Administration, Marketing, or related fields. * Minimum two (2) years of prior work experience in sales, specifically within the liquor industry. * Preferred specialization in Sales, Marketing, or Commercial Management. * Intermediate-level proficiency in Microsoft Office. **Experience** * Minimum 3 to 5 years in commercial roles, preferably in FMCG or liquors. * Experience leading sales teams. * Channel management expertise: traditional, modern, and distributors. **Main Responsibilities** * Define and execute the commercial and sales plan by channel. * Set volume, coverage, mix, and profitability targets. * Develop and maintain customer portfolio and relationships. * Drive brand positioning and customer loyalty. * Lead, train, and evaluate the sales team. * Manage negotiations with key customers and distributors. * Monitor performance indicators (KPIs): sell-in, sell-out, inventory turnover, coverage, average transaction value. * Coordinate trade marketing activities and brand activations. * Analyze market, pricing, competition, and consumer trends. * Prepare sales performance reports and commercial forecasts. **Competencies** * Leadership and team management. * Strong results orientation. * Negotiation and closing skills. * Numerical and strategic analysis. * Effective communication. * Planning and organization. **Technical Knowledge** * Sales and trade marketing strategies. * Management of commercial KPIs. * CRM and reporting tools. Salary: PEN 3000 plus commissions ranging from PEN 1500\-2500 Work Location: Huachipa\- Lima Send CV to: consultoria.arkadia@gmail.com Send CV to: 951309477\- 946145363 Salary: PEN 3,000.00 \- PEN 5,000.00 per month Work Location: On-site employment