**Company Description** We are a beverage and food distribution company with 137 years of experience and operations across Central America, the Caribbean, and South America. We offer the largest product portfolio in the region and partner strategically with PepsiCo, Ambev, and Beliv to deliver innovative solutions to our customers. At CBC, we know how to build strong and lasting relationships. We listen carefully to consumers to understand their needs and deliver the best brands for every consumption occasion. We bring flavor and freshness to the world, driven by our ambition to become a multi-category company continuously expanding its horizons. We do so with the enthusiasm of seeing our team, our loved ones, and those who enjoy what we do smile. Our transformative culture and energy are fueled by passion—the driving force that pushes us to improve and conquer new challenges. We work with the joy of achieving the impossible—together. **Job Description** Lead strategy, positioning, and implementation of integrated marketing plans for the brands Pepsi, Concordia, Evervess, and H2OH!, ensuring profitable growth, cultural relevance, and consumer connection. * **Develop and execute 360° strategies** (ATL, BTL, digital, PR, shopper) to strengthen brand equity and commercial performance, aligned with the Annual Operating Plan (AOP) and business objectives. * **Lead innovation launches**, ensuring flawless execution across all stages: research, development, launch, and performance. * **Analyze key business and marketing metrics** (volume, coverage, share, ROI, equity), transforming data into actionable insights and strategic decisions. * **Build and lead cross-functional teams**, fostering effective collaboration with Trade, Sales, Finance, Manufacturing, and external agencies. * **Manage the operational budget (OBZ)** efficiently, prioritizing high-impact investments and optimizing marketing return on investment. * **Build strong alliances with strategic partners**, demonstrating leadership, sound judgment, and proactive engagement in managing regional and local plans. * **Foster a high-performance culture**, continuous innovation, and alignment with global trends in sports, wellness, and responsible consumption. **Requirements** * Bachelor’s or Master’s degree in Marketing, Business Administration, or related field. * Minimum 4 years of experience in similar roles. * Advanced English proficiency. **Additional Information** Grupo Mariposa’s mission is to foster growth and sustainability within the global food and beverage industry. We are committed to excellence through disciplined management, innovative practices, and a dynamic culture that embraces change.