**I. IDENTIFICATION OF THE POSITION** Field: Description Position Title: Content creator Department/Management: Marketing Hierarchical Level: Graduate Reports To: Head of Marketing Location: Central Office – Aliclik Perú Last Updated: December 2025 **II. POSITION MISSION** Create, produce, and execute strategic, creative, and brand-aligned content for Aliclik, with the objective of positioning Aliclik as Peru’s #1 e-commerce platform, increasing engagement, strengthening the community, and directly supporting the company’s commercial and branding goals. The Content Creator is responsible for transforming ideas, events, product launches, and community achievements into high-impact, emotional, educational, and viral social media content. **III. KEY RESPONSIBILITIES** ***Content Management*** Conceptualize, record, and edit audiovisual content for social media (Reels, TikTok, Shorts, Stories). Create graphic and textual content aligned with Aliclik’s branding. Propose creative scripts, hooks, and viral formats focused on e-commerce, community, and education. Adapt digital trends to the brand’s tone and objectives. Create content for events, trade fairs, award ceremonies, and in-person activations. Support the recording of testimonials and success stories. ***Strategy and Planning Management*** Participate in monthly content calendar planning. Collaborate with the marketing team on 360° campaigns. ***Community Management*** Publish audiovisual content (reels, short videos, carousels) on Aliclik’s official social media channels. Coordinate with the marketing team to ensure visual and narrative consistency across all published assets. Respond promptly, empathetically, and in alignment with the brand voice to comments, mentions, and direct messages on social media. Foster conversation and engagement with the community, encouraging positive interaction and resolving basic platform-related questions. **IV. RESPONSIBILITY AND AUTHORITY** Type: Scope Direct Responsibility: Production, execution, and launch of audiovisual and creative content. Functional Authority: Proposes creative ideas, formats, and scripts to the marketing team. Hierarchical Authority: Not applicable **V. REQUIRED COMPETENCIES** Category: Competency Technical: Video recording and editing (CapCut, Premiere, Final Cut or similar). Use of design tools (Canva, basic Photoshop). Basic understanding of social media metrics. Soft Skills: Creativity and initiative. Effective communication. Adaptability. Organization and time management. Teamwork. Cultural: Identification with entrepreneurial culture. Genuine interest in e-commerce and digital marketing. Alignment with Aliclik’s values. Mindset of continuous growth. **VI. CANDIDATE PROFILE** Category: Competency Education: Marketing, Communications, Advertising, Audiovisual or related fields (not mandatory). Experience: Prior work experience with at least one brand. Portfolio required. Knowledge: Social media, digital trends, video editing, storytelling. Desirable: Experience in e-commerce, startups, or digital brands. **VII. KEY PERFORMANCE INDICATORS** Indicator Target ≥ 15%: Monthly engagement growth ≥ 90%: Content calendar adherence ≥ 50%: Average video retention rate More than 200k views Combined TikTok and Instagram views ≥ 1%: Instagram engagement rate ≥ 3%: TikTok engagement rate **VIII. INTERNAL AND EXTERNAL RELATIONSHIPS** Type \- With Whom? \- Purpose Internal \- Marketing Team \- Planning and campaigns Internal \- Commercial and Community Team \- Strategic content External \- Niche influencers, partners, and creators \- Collaboration **IX. POSITION CONDITIONS** Work Schedule: Full-time. Mon–Sat, 9am–6pm Work Modality: In-office five days / one remote day Level of Demand: Medium/High. Involves handling sensitive and confidential information. Nature of Position: Medium/High (constant creative pace) **X. ALIGNMENT WITH ALICLIK VALUES** The Content Creator is an Aliclik brand ambassador, responsible for communicating its vision, energy, and purpose. Their work directly impacts how the community perceives Aliclik and how the narrative of e-commerce in Peru is built. Position Type: Full-time, Permanent Salary: S/.1,200.00 per month Work Location: On-site employment