Job Summary: We are seeking a Sales Representative to ensure positive market evolution for generics in your territory through the implementation and monitoring of trade marketing plans. Key Highlights: 1. Join a leading generic pharmaceutical company focused on innovation. 2. Be part of an inclusive company certified as a Great Place To Work. 3. Contribute to improving people's health with high quality standards. **Company Description** **Sales Representative – Lima** ***I Choose to Take Care of Myself, I Choose Genfar*** A fulfilling and healthy life is possible. At Genfar, this is achieved through our people—individuals of diverse nationalities, roles, knowledge, and beliefs who continuously strive to bring the best of healthcare to all of society, adhering to the highest quality standards. *At Genfar, we are committed to providing equal opportunities for all individuals, operating as an inclusive company that fosters cultural diversity.* **\#GenfarInclusive** *At Genfar, we actively promote an inclusive, equitable, and diverse culture where we highly value different characteristics of our environment and human talent. We encourage what makes us unique and what unites us under a shared purpose, such as gender diversity, disabilities, races, sexual orientation, generations (Age Friendly), and experience, among others.* *We firmly believe that our commitment to care begins when we recognize and value the diversity of all people.* **Here, everyone is welcome—we invite you to join Genfar, a company certified as a Great Place To Work.** **Sales Representative – Lima** * *Location: Lima, Peru* * *Job Type: Permanent, full-time* * *Experience Focus: CHAINS* **Job Description** **About the Role** **Our Team:** At Genfar, we are leaders in generic medicines that help improve the lives of our patients and customers in Colombia, Peru, and Ecuador. When recruiting new talent for our team, we seek individuals with a high degree of innovation, results orientation, agile and digital mindset, and a purpose-driven commitment to improving people’s quality of life. If your professional motivation is to grow within an industry that safeguards the health of those around you and relentlessly pursues excellence and innovation, this is your opportunity! **Role Purpose:** Ensure positive market evolution for generics in your territory, supported by product availability at the point of sale: numerical distribution, weighted distribution, penetration, and depth, established through the implementation and monitoring of trade marketing plans and activities. **Main Responsibilities:** * Establish, according to the rotation/stock-out quota assigned by the POS LEADER, the quota distribution for each point of sale in your panel. * Negotiate and ensure compliance with these quotas regarding distribution levels, penetration, depth, and market share at assigned points of sale, in accordance with commercial policy through distributors/chains established in each country. * Conduct daily in-person monitoring of inventory levels across the entire portfolio/rotation/stock-out and commercial and marketing (cluster) strategies. Consolidated information must be reported weekly to your immediate supervisor. * Prepare and keep updated the rotation sheet and point-of-sale information in the CRM supporting point-of-sale management. * Plan monthly in-person visits based on the importance of each point of sale, aligned with your visit route requirements. * Ensure objective in-person coverage and frequency for each point of sale, in line with guidelines set by the Commercial Directorate. * Register visits in real time on the CRM platform. * Monitor points of sale with potential that are not currently visited, and review with your direct supervisor the relevance of their inclusion or feasibility of visiting via alternative means. * Execute flawlessly the trade marketing, marketing, and commercial plan (promotional plans), following directives provided during strategic meetings (respecting segmentation and targeting). * Deliver promotional messages to every person working at the point of sale. Note: In-person visits must occur across different shifts. * Provide timely feedback to your immediate supervisor regarding the effectiveness of implemented plans. * Submit supporting documentation for implemented plans promptly. * Carry out transfers or suggestions based on the analysis of penetration and depth needs recorded in the rotation sheet and quotas established for each point of sale, ensuring their effectiveness. * Periodically establish and communicate to your supervisor the trade price and competitive intelligence report from various points of sale to understand market behavior. * Build and maintain excellent commercial relationships with staff, managers/owners, and pharmacists at assigned points of sale. * Proactively ensure product rotation before expiry dates to minimize returns for this reason. * Guarantee compliance with commercial policies. E.g.: Pareto Plan. * Prioritize implementation of new product availability at the point of sale. * Propose in-store activities respecting ethical codes and compliance. * Guarantee adherence to business ethics and integrity standards; responsible for raising concerns upon identifying any deviations. **Requirements** **About You** * Education: Technical degree in Administrative Studies or related field. * Technical Competencies: Proficiency in Microsoft Excel, Power BI (Desirable), and PowerPoint. * Commercial experience in pharmaceutical or fast-moving consumer goods industries – *Experience Focus: CHAINS*. * Core Competencies: Analytical skills, adaptability, dynamism, initiative, availability and willingness, results orientation, assertive communication. * Willingness to travel. * Valid driver’s license and ability to operate a vehicle. **Additional Information** Must hold a valid driver’s license and be able to drive. Learn more about the company at Genfar.com