1️ **META ACCOUNT MANAGEMENT (MANDATORY)** * Manage **all company Facebook, Instagram, and Business Manager accounts**. * Verify that each account is: * Active * Unrestricted * Equipped with valid payment methods * Assigned correct roles and access permissions * Set up and maintain: * Business Manager * Meta Pixel * Verified domains * Catalogs (if applicable) * Identify and resolve Meta blocks, rejections, or alerts. 2️ **AUDIENCE SEGMENTATION AND ADVERTISING (META ADS)** * Create campaigns for: * Messages (WhatsApp) * Lead generation forms * Traffic and remarketing * Define audience segments by: * Geographic location * Industry sector * Job title (managers, owners, supervisors) * B2B interests * Create and manage: * Cold audiences * Custom audiences * Lookalike audiences * Conduct A/B testing of ads, ad copy, and audience segments. 3️ **DAILY OPTIMIZATION AND MONITORING** * Daily monitoring of active campaigns: * Budget * Cost per lead (CPL) * Click-through rate (CTR) * Reach * Optimize underperforming ads. * Pause non-converting campaigns. * Scale profitable campaigns. * Monitor advertising spend to prevent overspending. 4️ **CONTENT AND SOCIAL MEDIA MANAGEMENT** * Schedule and publish content on: * Facebook * Instagram * Keep social media channels **up-to-date, active, and aligned with promotions**. * Coordinate commercial content with design and sales teams. * Adapt posts according to active campaigns (ISO, homologation, promotions). 5️ **LEAD GENERATION AND DELIVERY** * Ensure leads are correctly delivered to: * WhatsApp Business * Forms * Verify that leads are **real and complete**. * Coordinate lead delivery with the sales department. * Support improving lead quality. 6️ **REPORTING AND MANAGEMENT CONTROL** * Prepare reports: * Daily (campaign status) * Weekly (leads, costs, performance) * Present key metrics: * CPL * Number of leads * Investment vs. results * Propose data-driven improvements. 7️ **COMPLIANCE AND RESPONSIBILITY** * Achieve monthly lead targets. * Adhere to brand and communication guidelines. * Maintain confidentiality of account credentials and access. * Report directly to Management regarding campaign performance. 8️ **KEY PERFORMANCE INDICATORS (SUGGESTED KPIs)** * Cost per lead (CPL) * Number of qualified leads * Operational status of accounts (0 blocks) * Frequency and consistency of posts * Advertising return on investment (ROI) Job type: Full-time Salary: S/.3,000.00 per month Workplace: On-site employment