Description
Job Summary:
A digital marketing professional responsible for planning, executing, and overseeing digital campaign and social media content strategies.
Key Highlights:
1. Design and implement content strategies for growth and virality.
2. Conduct competitor research and analysis for digital campaigns.
3. Develop scripts and storyboards for social media videos.
**JOB RESPONSIBILITIES:**
* Formulate digital campaign strategies by creating concepts aligned with objectives.
* Results-oriented toward digital positioning (Reach, Engagement, Follower Count).
* Research and Analysis: Weekly benchmarking of competitors' actions and strategies, monitoring competitors' campaigns and new real estate project developments.
* Design and implement content strategies focused on growth, reach, and virality.
* Map and organize monthly content grids per channel.
* Develop social media video scripts along with corresponding storyboards.
* Plan and manage the monthly content calendar for TikTok, Instagram, Facebook, YouTube, and LinkedIn.
* Publish and manage content across social media platforms.
* Monitor audience interaction and respond across various channels.
**REQUIREMENTS:**
* Bachelor's degree in Marketing, Communications, Business Administration, or related fields.
* 2 years of experience in real estate companies.
* Knowledge of SEO positioning.
* Knowledge of digital advertising.
* Proficiency in audiovisual equipment (smartphone, camera).
* Proficiency in editing software such as CapCut, Premiere, or similar tools.
* Extroverted and charismatic for video presentations.
Working Hours: Monday to Friday, 8:30 a.m. to 6:30 p.m.
Salary: S/.2,000.00 \- S/.3,000.00 per month
Work Location: On-site employment