Trade Marketing

Description

Job Summary: We are seeking a competitive and dynamic Trade Marketing Coordinator to lead field teams and manage strategies across modern and traditional channels. Key Highlights: 1. Leads and manages field trade marketing teams 2. Develops trade marketing strategies for modern and traditional channels 3. Growth opportunities and an excellent work environment Our company is currently looking for a highly competitive, dynamic, and commercially oriented **Trade Marketing Coordinator** to join our Sales team. If you have experience leading field teams and managing strategies across modern and traditional channels, this is your opportunity! * **Office Location:** Miraflores, Lima. * **Work Modality:** On-site (with permanent field work: 80% field / 20% office). * **Working Hours:** Monday to Saturday (according to commercial scheduling). * **Reports To:** Commercial Management. * **Team Managed:** Promoters and merchandisers. \- Job ObjectiveEnsure proper presence, display, availability, and rotation of our brands across various points of sale. You will actively lead the field team (promotion and merchandising) and execute tactical campaigns aimed at maximizing sell-out. Main Responsibilities * **Strategic Planning:** Develop the monthly trade marketing plan segmented by channel and brand. * **Team Management:** Schedule and supervise promotion routes, working hours, and targets for managed personnel. * **Ongoing Training:** Train promoters and merchandisers on current product benefits and promotions. * **Point-of-Sale (POS) Audits:** Verify stock levels, pricing, correct product display, and placement of promotional materials at points of sale. * **Alert Monitoring:** Identify stockouts, low turnover, and products nearing expiration to trigger immediate action. * **Brand Activations:** Plan and supervise activations, tastings, promotions, and special events. * **Resource Management:** Manage samples, displays, POP materials, and the budget allocated for campaigns. * **Market Intelligence:** Collect and consolidate key sales, customer, consumer, and competitor information. * **Analysis and Improvement:** Analyze sell-out metrics and deliver executive reports with actionable improvement plans. * **Internal Synergy:** Directly coordinate campaigns and ensure proper supply chain alignment with Sales, Marketing, and Logistics departments. JobLeads \+1 \- Required Profile * **Education:** Completed technical or university studies in Marketing, Business Administration, International Business, or related fields. * **Experience:** Minimum 2 years’ experience in trade marketing, merchandising, or activation leadership roles. * **Leadership:** Proven experience supervising and motivating field staff (merchandisers/promoters) is essential. * **Preferred Industry:** Prior experience in FMCG, food, dietary supplements, or pharmacy chains is desirable. * **Tools:** Intermediate proficiency in Microsoft Excel and ability to prepare management reports. * **Key Competencies:** Strong leadership, organizational skills, proactivity, commercial orientation, and full availability for field work. Indeed Perú \+2 \- Performance Indicators (KPIs) * Sell-out growth and evolution. * Achievement of commercial routes and team targets. * Product availability percentage and display excellence. * Return on investment and results from executed activations or promotions. * Reduction of stockouts at assigned points of sale. * Efficient budget control and timely delivery of commercial reports. \- What We Offer? * Direct employment under MYPE payroll. * Competitive market remuneration (base salary \+ commissions/bonuses). * Mobility allowance or assignment for field work. * Growth opportunities and defined career path. * Excellent work environment. Salary: S/.2,500\.00 \- S/.3,000\.00 per month Workplace: On-site employment