Performance Marketing

Description

Job Summary: We are seeking a hands-on, analytical, and discerning Digital Marketing Analyst to execute and optimize campaigns on Meta Ads and Google Ads, analyze metrics, and propose improvements for lead generation. Key Highlights: 1. Working with an established medical brand 2. Continuous learning in healthcare marketing 3. Positive work environment and direct communication At **Cliniderma**, we are growing and looking for someone to help us **execute and optimize digital advertising campaigns**, collaborating closely with the Marketing Manager. We seek a **practical, analytical, and discerning** individual who can manage campaigns and interpret results. What will be your role? * Create, manage, and optimize campaigns on **Meta Ads (Facebook and Instagram)** * Manage campaigns on **Google Ads** (Search and Display, ideally) * Analyze metrics: CPL, CTR, CPA, conversions, etc. * Propose improvements in targeting, ad copy, and budgets * Collaborate with the marketing and content teams * Optimize campaigns focused on **lead generation (WhatsApp / forms)** Requirements * Proven experience managing **Meta Ads and/or Google Ads** * Knowledge of **service-based campaigns** (healthcare, aesthetics, education, etc. is a plus) * Ability to analyze data and make data-driven decisions * Organization, responsibility, and strong communication skills Highly valued if you also: * Have experience managing **medical service or clinic accounts** * Can effectively interpret results and explain what works and what doesn’t * Enjoy continuous optimization and testing We offer * Working with an **established medical brand** * Continuous learning in healthcare marketing * Positive work environment and direct communication * Compensation commensurate with experience * Growth opportunities based on performance Position type: Part-time Salary: Starting from S/.1,130.00 per month Expected hours: 24 per week Work location: On-site employment