Campaign Specialist

Description

Job Summary: Manage digital communication campaigns, coordinating their scheduling, execution, and monitoring to ensure operational efficiency and achievement of objectives. Key Highlights: 1. Coordination of WhatsApp Push campaigns and other digital channels. 2. Monitoring of execution and preparation of operational reports. 3. Opportunity for professional development and growth. **Job Objective** Manage the planning, scheduling, execution, and follow-up of digital communication campaigns, ensuring adherence to timelines, correct implementation of deliveries, monitoring of key performance indicators (KPIs), and timely response to reporting requirements—contributing to operational efficiency and achievement of business objectives. **Academic Qualifications** * Bachelor's degree or graduate in Industrial Engineering, Systems Engineering, Business Administration, Marketing, Communications, or related fields. **Experience** * Minimum 2 years of experience in digital campaign management, CRM, operations, or digital channels, preferably within the Telecommunications sector. * Experience coordinating with internal clients, stakeholders, and business units. * Experience preparing reports, analyzing information, and tracking management KPIs. **Knowledge** * Intermediate or advanced Excel skills. * Proficiency in digital campaign and messaging platforms such as Botmaker, Salesforce Marketing Cloud, Infobip, Twilio, Meta WhatsApp Business, or similar. * Development and analysis of KPIs. * Database management and analysis. * Power BI (desirable). * Knowledge of billing processes and administrative controls (desirable). **Key Responsibilities** * Coordinate scheduling and execution of WhatsApp Push campaigns and other digital channels. * Validate required approvals and coordinate with stakeholders involved in each campaign. * Monitor correct delivery execution via authorized platforms. * Prepare operational reports and promptly address information requests. * Maintain updated campaign logs and operational records. * Consolidate monthly delivery volumes for Meta’s billing process. * Ensure timely submission of invoices within established deadlines. * Track BackOffice operational management indicators (KPIs). * Implement new operational guidelines and verify compliance with established protocols. * Conduct analyses, data cross-referencing, and propose improvements contributing to campaign and operational process optimization. * Provide operational support to various departments involved in campaign management. **Competencies** **Technical Competencies** * Data analysis. * Digital campaign management. * CRM and messaging platform proficiency. * Report and indicator development. * Operational process management. **Soft Skills** * Analytical thinking. * Organization and planning. * Attention to detail. * Effective communication. Benefits * Formal employment from the first day of work, including all statutory benefits. * Market-competitive remuneration. * Statutory Life Insurance from day one. * Opportunity for professional development and growth. * Ongoing training on digital tools and platforms. * Excellent working environment. * Hybrid or remote work modality (subject to operational requirements). * Working hours: Monday to Friday. Salary: S/.2,400\.00 \- S/.2,500\.00 per month Work Location: Hybrid in Miraflores, Lima