Job Summary: We are seeking a strategic, results-oriented Traffic Manager to plan, execute, and optimize advertising campaigns on social media platforms, maximizing ROI. Key Highlights: 1. Dynamic environment with opportunities to innovate and propose strategies 2. Continuous training on new platforms and tools 3. Pleasant working environment We are seeking a strategic, results-oriented Traffic Manager to plan, execute, and optimize advertising campaigns on social media platforms. You will be responsible for maximizing the ROI of our digital advertising investments and achieving conversion goals. **Key Responsibilities:** * Plan, configure, and manage advertising campaigns on Meta Ads (Facebook/Instagram), TikTok Ads, YouTube, LinkedIn Ads, and other social platforms * Manage advertising budgets and optimize investment allocation * Develop audience segmentation strategies based on data and objectives * Create and execute A/B tests for audiences, creatives, copy, and formats * Monitor key metrics in real time: CTR, CPC, CPM, ROAS, and conversions * Generate performance reports and present actionable insights * Scale successful campaigns and pause or adjust underperforming ones * Implement and manage conversion pixels and tracking events * Collaborate with the creative team to optimize advertising assets * Stay up to date on new platform features and best practices **Requirements:** * Minimum 2 years’ experience managing campaigns on Meta Business Suite * Proven expertise in advertising platforms: Meta Ads Manager, TikTok Ads Manager * Experience managing significant advertising budgets * In-depth knowledge of performance metrics and conversion funnel analysis * Ability to interpret data and make metric-driven decisions * Capacity to work under pressure and manage multiple campaigns simultaneously * Experience implementing pixels and configuring conversion events * Knowledge of Google Analytics for complementary analysis **Desirable:** * Official certifications from Meta Blueprint, Google Ads, or TikTok * Experience with LinkedIn Ads, Twitter Ads, or Pinterest Ads * Knowledge of Google Ads (Display, Shopping) for integrated strategies * Experience in retargeting and advanced remarketing strategies * Proficiency with automation tools or reporting dashboards * Experience in e-commerce or B2B/B2C lead generation * Basic knowledge of advertising copywriting **We Offer:** * Fixed-term employment contract * Competitive salary commensurate with experience * Pleasant working environment * Access to budgets for managing real campaigns * Continuous training on new platforms and tools * Dynamic environment with opportunities to innovate and propose strategies Employment Type: Full-time Salary: S/.1,500.00 – S/.2,000.00 per month Work Location: On-site