**Date:** Dec 19, 2025 **Location:** LIMA, Peru **Company:** Alicorp S.A.A. **What will be your challenge?** Lead the strategy and brand management process for the categories under your responsibility, serving as the bridge between deep consumer understanding and the execution of initiatives that strengthen our brands. Through empathy and analytical thinking, you will lead market studies and end-to-end research projects—from defining the business question or challenge to delivering actionable recommendations—by integrating diverse information sources (qualitative, quantitative, internal data, social listening, AI, etc.) to support strategic decision-making that creates value both for people/consumers and for the business. **What will you do in this role?** * Lead the HCBB (Human-Centered Brand Building) process for the brands under your purview—the brand management model used at Alicorp. This process is applied across all prioritized brands with communication activities to achieve desired positioning, grounded in deep understanding of people and their motivations. * Design organizational knowledge processes, frameworks, and roadmaps by integrating all available information and diverse data sources to solve complex business problems. * Lead integrated qualitative and quantitative end-to-end research projects, coordinating with external agencies and internal stakeholders. * Integrate multiple data sources (brand tracking, market data, systematic measurements, innovation, shopper insights, media, etc.) to build clear narratives that inspire brand action. * Identify and propose new methodologies (agile, digital, or disruptive) or improvements to existing ones. * Develop projects and facilitate workshops with cross-functional teams (marketing, innovation, IMC, R&D, etc.) using a design thinking approach. * Lead teams and foster strategic collaboration across different departments. * Evaluate, select, and cultivate long-term relationships with research agencies and consulting firms. **What do we need from you?** * University degree in Business Administration, Marketing, Industrial Engineering, Communications, Psychology, or related fields. * Additional qualifications (certificates, specializations) in Marketing, Innovation, Consumer Psychology, or related areas are desirable. * Advanced Excel proficiency. * Advanced PowerPoint, Miro/Canva, and Power BI proficiency. * Intermediate English proficiency is desirable. * Minimum 8 years of professional experience, ideally in consumer knowledge / research / planning / innovation roles within companies or marketing departments, or at market research agencies.