MARKETING AND/OR AUDIOVISUAL

Description

Job Summary: We are seeking a specialist in social media strategy and management, customer acquisition, and growth marketing to design and execute paid advertising campaigns. Key Highlights: 1. Social media content strategy design and management 2. Paid advertising campaign management and lead optimization 3. Implementation of follow-up sequences and metrics analysis **Main Responsibilities:** * **Social Media Strategy and Management:** * Design platform-specific content strategies (Instagram, TikTok, LinkedIn, Facebook, etc.). * Plan and coordinate the editorial calendar for publications. * Oversee audiovisual content editing/production (Reels, TikToks, carousels). * Monitor key metrics for reach, engagement (*engagement*), and organic growth. * **Customer Acquisition and Growth Marketing:** * Design and manage conversion-focused paid advertising campaigns (Meta Ads / Google Ads / TikTok Ads). * Create compelling lead magnets and optimize landing pages or contact forms. * Implement follow-up sequences (email marketing or WhatsApp/DM automations) to nurture prospects. * Continuously analyze cost per acquisition (CPA) and return on advertising spend (ROAS). **Requirements** * Proven experience (minimum \[1 year]) managing commercial social media accounts and executing customer acquisition campaigns. * Portfolio showcasing successful case studies or examples of previously advertised/created content. * Proficiency in lightweight video design and editing tools (Canva, CapCut, Premiere, etc.). * Demonstrated experience with advertising platforms (Meta Ads Manager, TikTok Ads). * Experience using analytics and reporting tools. Punctual, honest, and responsible, with the ability to work under pressure. On-site position located in La Molina; working hours from 8 AM to 5 PM. Immediate availability. . Salary: S/.1,200\.00 \- S/.1,500\.00 per hour Expected hours: 48\.0 per week Work location: On-site employment