Marketing Manager

Description

Position Summary: We are seeking a strategic-thinking, results-oriented Marketing Manager to lead the positioning and growth of business units. Key Highlights: 1. Lead the development and execution of strategic marketing plans 2. Participation in strategic expansion and growth projects 3. Professional development and career path Marketing Manager At Grupo Isamisa, we seek a strategic-thinking, results-oriented Marketing Manager capable of leading the positioning and growth of our business units, driving commercial initiatives that generate sustainable value for the organization. Key Responsibilities: Lead the development and execution of strategic marketing plans for various business units. Manage the annual marketing budget, ensuring investment efficiency and achievement of commercial objectives. Analyze market trends, consumer behavior, and commercial performance to identify growth opportunities. Oversee demand and sales forecasts, proposing corrective actions and optimization strategies. Lead the development and enhancement of commercial management tools and customer relationship management (CRM). Design and implement positioning, customer loyalty, and market expansion strategies. Lead new product launches, commercial channel initiatives, franchise rollouts, and new business unit developments. Coordinate cross-functionally with Sales, Operations, and Executive Management to ensure alignment of strategic objectives. Present management indicators, results, and improvement proposals to senior management. Requirements: Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, or related fields. Minimum 3–5 years of leadership experience in Marketing or Commercial Development roles. Knowledge of strategic planning, brand management, CRM, business intelligence, and market analysis. Experience in budget management, KPIs, and commercial strategy development. Proficiency in data analysis tools and digital marketing platforms. Competencies: Leadership and influence. Strategic thinking. Results orientation. Analytical ability and decision-making. Innovation and business vision. High-performance team management. Benefits: Formal employment with all statutory benefits. Participation in strategic corporate expansion and growth projects. Professional development and career path. Excellent work environment and leadership opportunities. Work Location: Ate At Grupo Isamisa, we promote equal opportunity and inclusion, valuing talent, diversity, and professional development of every employee.-Requirements- Minimum Education: University Graduate 3 years of experience Keywords: leader, manager, director, chief, lead, head, supervisor, marketing, mercadotecnia, mercadeo