Mgr-Marketing Communications I

Description

Job Summary: Responsible for executing the hotel's marketing plan, managing e-commerce opportunities, and building strong working relationships with tourism boards and community leaders. Key Highlights: 1. Responsible for hotel marketing planning and e-commerce management 2. Assist in coordinating promotions for rooms, food & beverage, spa, and golf 3. Monitor market trends and develop strategic marketing plans **Additional Information** **Job Number**26000786 **Job Category**Sales \& Marketing **Location**JW Marriott Hotel Lima, Malecon De La Reserva 615, Miraflores, Lima, Peru, Peru, Lima 18 **Schedule**Full Time **Located Remotely?**N **Position Type** Management **Job Summary** Responsible for executing the hotel's marketing plan. Manage all e-commerce opportunities. Build strong working relationships with tourism boards and community leaders. **Candidate Profile** **Education and Experience Requirements** * High school diploma or equivalent (GED); 2 years of experience in sales and marketing or related field. Or * Two-year degree from an accredited college/university in marketing, business administration, hospitality and restaurant management, or related field; no work experience required. **Core Job Activities** **Conduct daily marketing activities to achieve departmental goals** * Assist in coordinating room, food & beverage, spa, and golf promotions across the region. * Develop leisure marketing plans to allocate pricing incentives, packages, and programs aimed at increasing occupancy. * Maintain, update, and manage all websites. * Coordinate offers and information for all brand loyalty reward email publications and inserts. * Write manuals and hotel collateral materials. * Participate in all hotel visual projects (e.g., signage). * Use and interpret all reports necessary for sound marketing recommendations, including but not limited to DMA market reports, past guest lists (utilizing leisure rate codes), and tracking. * Review and analyze tracking for all websites and email campaigns, including individual hotel websites as well as corporate email campaign results and Marriott.com hotel reports. * Ensure consistent marketing messaging is communicated across all advertising and collateral. * Manage the annual marketing budget. * Provide regular tracking/return on investment (ROI) analysis for promotions and website/email campaigns, calculating ROI using industry averages and applying this knowledge to future planning. * Track ROI for all marketing activities (including online, direct mail, and print advertising). * Track actual marketing budget versus planned marketing budget and provide recommendations and advice regarding fund reallocation as needed. * Ensure consistency of expression across all customer touchpoints and marketing communications—not only adhering to corporate graphic standards but also representing the individual hotel. **Leverage market trends and target customer insights to maximize revenue** * Evaluate new marketing opportunities for the hotel. * Ensure the hotel is represented on all high-potential internet sites that offer business potential. * Collaborate closely with respective convention and visitors bureaus and tourism boards. * Use and interpret all reports necessary for sound marketing recommendations, including but not limited to DMA market reports, past guest lists (utilizing leisure rate codes), and tracking. * Review and analyze tracking for all websites and email campaigns, including individual hotel websites as well as corporate email campaign results and Marriott.com hotel reports. * Develop the hotel’s strategic marketing plan, covering group, leisure, and local activities. * Plan and oversee all photo shoots, developing shot lists while keeping in mind the hotel’s objectives and brand image. **Build successful relationships that drive sales and marketing opportunities** * Identify and communicate with distribution channels capable of selling distressed inventory to increase hotel occupancy. * Provide creative, unique tools to all sales channels to support hotel sales and marketing. * Serve as liaison between corporate and individual hotels to launch initiatives and ensure hotels fully leverage all corporate-provided opportunities. * Partner with media buyers to plan and execute advertising campaigns. * Assist the hotel in promoting various events, keeping in mind the strategy and objectives of the promotion, as well as the “no other alternative” prerequisite. * Assist the hotel in providing materials, tracking/analysis, and presentations to owners. * Represent the hotel in dealings with all vendors, balancing quality and price, requesting estimates, and approving all materials as needed. **Other Marketing Responsibilities** * Maintain detailed documentation and records on all matters related to hotel marketing materials (e.g., photo usage rights, vendor contracts). * Ensure the hotel complies with all corporate marketing guidelines. * Approve all invoices through the MarrCom office. *Marriott International is committed to being an equal opportunity employer and welcomes all applicants, offering them equal employment opportunities. We strive relentlessly to create a workplace that values and celebrates the unique backgrounds of our employees. The interweaving of our employees’ cultures, talents, and experiences is our greatest strength. We pledge not to discriminate against anyone on the basis of any protected characteristic, including disability, veteran status, or any other characteristic protected by applicable law.* JW Marriott hotels deeply understand the art of hospitality, seize every opportunity for innovation, and deliver a comforting, familiar experience to guests from around the world. Become an extraordinary JW Marriott Host, carrying forward the service philosophy of “Always demonstrating exceptional hospitality.” Anticipate guests’ needs and extend our brand legacy through sincere, attentive service. As a global benchmark in the hospitality industry, JW Marriott warmly invites you to join us and explore abundant opportunities. Joining JW Marriott means becoming part of Marriott International’s extraordinary portfolio of brands.**Set Sail From Here**, realize your personal value, **Pursue** your life goals, **Integrate** into an outstanding international team, and **Showcase** your authentic self. JW Marriott is a luxury hotel brand under Marriott International, with over 100 hotels and resorts located in major cities and resort destinations worldwide. JW Marriott embraces a people-first brand culture, believing that our employees are the foundation of our success—happy employees lead to satisfied guests. JW Marriott associates are confident, innovative, genuine, and perceptive, embodying the exceptional qualities of J. Willard Marriott, the founder of Marriott International and namesake of the brand. We welcome you to join us as part of the JW Marriott family and experience a work environment unlike any other, fostering camaraderie in a diverse setting. JW Marriott provides opportunities for training, development, and recognition, enabling you to passionately pursue your career in a luxurious environment focused on holistic well-being. Extraordinary hospitality begins with caring for our people. This is JW Exceptional Hospitality. Join JW Marriott and become part of Marriott International’s extraordinary portfolio of brands.**Set Sail From Here**, realize your personal value, **Pursue** your life goals, **Integrate** into an outstanding international team, and **Showcase** your authentic self.