Description
Position Summary:
Lead digital marketing strategy, manage content and social media, optimize campaigns, and coordinate marketing materials for SGS.
Key Responsibilities:
1. Lead digital marketing strategy and development.
2. Manage content, social media, and marketing budget.
3. Optimize marketing efforts based on data and best practices.
**Company Description**
SGS is a Swiss-based multinational company and the world leader in inspection, verification, testing, and certification services for products and services, with over 2,600 offices and laboratories worldwide. In Peru, we operate across most economic sectors—including mining, agriculture, and fisheries—forming part of the value chain for their products and services.
**Job Description**
* Lead the implementation, execution, and development of the digital marketing strategy across Business Assurance business units.
* Create and manage content calendars to ensure consistent and timely delivery of marketing materials.
* Monitor and analyze digital marketing metrics, providing periodic reports and insights to stakeholders.
* Optimize digital marketing efforts based on data and industry best practices.
* Manage and maintain the company website and social media presence, ensuring up-to-date and engaging content.
* Develop and manage the digital marketing budget, ensuring efficient resource allocation.
* Coordinate the production of marketing collateral, including brochures, presentations, and case studies.
**Requirements**
* Experience implementing digital marketing campaigns.
* Develop and execute branding strategies aligned with business objectives.
* Create and manage brand visual and verbal identity.
* Conduct market research and competitive analysis.
* Develop innovative and effective marketing campaigns focused on conversion.
* Measure and analyze marketing campaign performance.
* Manage the assigned marketing budget.
* Courses and/or diplomas related to digital marketing.
* Intermediate-level proficiency in Microsoft Office.
* Experience managing CRM systems and digital applications.
* Proficiency in design tools (e.g., Canva, Photoshop, others).
**Additional Information**
* Formal employment contract with all statutory benefits.
* Health insurance (EPS) coverage at 80% for the employee, spouse, and children up to age 18.
* Positive work environment.
* Access to corporate benefits.