Community Manager

Description

Job Summary: The Community Manager is responsible for building and managing the online community, managing brand identity, and establishing lasting relationships with customers through social media—requiring empathy and strong communication skills. Key Highlights: 1. Manages online identity and brand image. 2. Builds and manages the online community on social media. 3. Requires empathy and excellent communication skills. The Community Manager is responsible for building and managing the online community and managing brand identity and image, creating and maintaining stable, long-term relationships with customers and their internet fans. Their primary tools are social media platforms: Instagram, Facebook, Twitter, LinkedIn, YouTube, among others. Despite common misconceptions, this is a highly complex profession that integrates multiple competencies and skills. The Community Manager possesses empathy and communication ability and is skilled at handling social media criticism. Since their main function involves managing an online community and engaging users, lacking strong online communication skills would severely limit their effectiveness. The second key trait of this professional is empathy. Social media demands an empathetic profile—one who can put themselves in others’ shoes and consistently find the best solutions to their fans’ needs and problems. **1\. RESPONSIBILITIES** 2\.1 Content Creation: Produce high-quality content in various formats such as videos, photographs, e-books, etc. 2\.2 Trend Research: Identify emerging communication methods and analyze which content types are performing well among competitors. 2\.3 Responding and Engaging with the Community: Interact with users by answering questions and thanking them for comments on posts. 2\.4 Managing Strategic Initiatives: Implement strategic actions that encourage community participation—such as giveaways, challenges, contests, promotions, and collaborations. 2\.5 Preparing Performance Reports: Measure performance using key indicators and metrics to summarize results in a visually clear manner. 2\.6 Developing Buyer Persona Profiles (detailed representations of target customers) to segment different audience groups. 2\.7 Managing Social Media Crises: Maintain an action plan for handling corporate crises on social media. 2\.8 Creating a publishing schedule aligned with the brand’s overall social media strategy across all platforms where the brand maintains a presence. 2\.9 Preparing reports on achieved objectives for submission to the Marketing Leader. 2\.10 Overseeing institutional graphic guidelines. 2\.11 Defining campaign target audiences. **Minimum Experience:** · 1 year in similar roles 6 months as a Community Manager **Desired Specific Knowledge** · Proficiency in Windows environment · Knowledge of Facebook Ads · Knowledge of Google Ads · Knowledge of WordPress · Advanced knowledge of Adobe Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere, etc) Salary: S/.1,300\.00 per month Work Location: On-site employment