Digital Marketing Assistant

Description

Job Summary: Plan, execute, and coordinate digital marketing activities to generate leads, increase sales, and strengthen the brand through content, advertising, and channel management. Key Responsibilities: 1. Manages social media accounts and executes content calendars. 2. Creates and optimizes Meta Ads campaigns and supports Google Ads. 3. Prepares reports, analyzes metrics, and identifies opportunities for improvement. Plan, execute, and coordinate Certificate’s digital marketing activities, contributing to lead generation, sales growth, and brand strengthening through content, digital advertising, and digital channel management. Key Functions * Social media management * Develop and execute the monthly content calendar. * Schedule posts on Instagram, Facebook, TikTok, and other platforms. * Coordinate content production with the commercial team. * Supervise proper content publication. Content Creation * Propose sales-oriented content ideas. * Coordinate reels and video recording sessions. * Take product photos and videos as needed. * Edit basic content using Canva, CapCut, or similar tools. * Coordinate with external designers or audiovisual providers. Digital Advertising * Create, manage, and optimize Meta Ads campaigns. * Monitor lead-generation, remarketing, and conversion campaigns. * Support implementation and tracking of Google Ads campaigns. * Analyze performance metrics and propose improvements. Email Marketing and CRM * Manage customer databases. * Design and execute email marketing campaigns. * Implement customer re-engagement and repeat-purchase initiatives. * Support automation of commercial communications. Analytics and Reporting * Prepare weekly and monthly performance reports. * Analyze campaign, social media, and web traffic metrics. * Identify opportunities for improvement and growth. Requirements\-Education * Graduate or final-year student in: * Marketing * Advertising * Communications * Administration with a specialization in Marketing * Related fields Experience * Minimum 1 year of experience in digital marketing. Essential Knowledge * Meta Ads. * Instagram and Facebook Business Suite. * Canva. * CapCut. * Intermediate Excel. * Google Workspace. Desirable Knowledge * Google Ads. * Shopify. * Email Marketing (Brevo, Mailchimp, or similar). * Google Analytics. * CRM. * AI tools for marketing. Competencies We seek a candidate who is: * Organized. * Proactive. * Creative. * Results-oriented. * Analytically capable. * Self-motivated. * An excellent communicator. * Able to manage multiple projects simultaneously. Salary: S/.1,200\.00 \- S/.1,500\.00 per month Work Location: On-site employment