DIGITAL MARKETING ASSISTANT / ANALYST / COMMUNITY MANAGER

Description

Job Summary: DRAFPACK is seeking a Digital Marketing Assistant/Analyst and Community Manager to strengthen our social media presence and attract potential customers in the industrial machinery sector. Key Highlights: 1. Enhance social media presence and acquire new customers. 2. Create digital content and manage Meta Ads campaigns. 3. Use AI to optimize content creation and marketing strategies. DRAFPACK – INDUSTRIAL MACHINERY Position: Digital Marketing Assistant / Analyst / Community Manager At DRAFPACK, a Peruvian company specializing in industrial machinery, process lines, and packaging and packaging solutions, we are looking for a Digital Marketing professional to strengthen our social media presence and attract new potential customers. REQUIREMENTS: * **Graduate or bachelor's degree in Marketing, Communications, Advertising, or related fields.** * Experience managing corporate social media accounts. * **Knowledge of Meta Ads advertising campaigns (Facebook and Instagram Ads).** * Proficiency in Canva, CapCut, Premiere, Illustrator, Photoshop, or other design and editing software. * **Knowledge of recording and editing videos for advertising and corporate content.** * Knowledge of strategic content creation focused on sales. * **Ability to develop campaigns focused on lead generation.** * Knowledge of target audience segmentation and digital strategies. * **Strong writing skills and creativity for social media content.** * Basic knowledge of photography and corporate branding is desirable. * Familiarity with Artificial Intelligence (AI) tools applied to digital marketing and content creation. * Ability to use AI for content generation, advertising copywriting (copywriting), creative ideation, audience segmentation, and digital campaign optimization. **RESPONSIBILITIES** * **Create digital content for Facebook, Instagram, TikTok, the company website, and other platforms.** * Record and edit videos showcasing industrial machinery, equipment testing, and completed projects. **Design advertising graphics and corporate materials.** * Manage advertising campaigns on Facebook and Instagram Ads. * **Develop strategies to generate leads and increase brand reach.** Coordinate audiovisual content and posts targeting the industrial sector. * **Propose new ideas for digital marketing and brand positioning.** * Support commercial strategies and promotional campaign launches. * **Monitor metrics, campaign performance, and social media growth.** * Use Artificial Intelligence (AI) tools to optimize digital content creation, advertising copy, graphic asset editing, and lead-generation strategies. COMPETENCIES * **Creativity and initiative.** * Strong communication skills. * **Organization and accountability.** * Results-oriented mindset. * **Proactivity and ability to work collaboratively.** Employment Type: Full-time Salary: S/.1,200\.00 \- S/.1,600\.00 per month Work Location: On-site employment