Organic Content Strategist

Description

Job Summary: We are seeking a hybrid profile that combines digital strategy, audiovisual creativity, and expertise in organic growth to generate viral and strategic content. Key Highlights: 1. Create viral and strategic social media content. 2. Develop strategic scripts and produce high-quality content. 3. Analyze trends and optimize organic performance. At **Parley**, we help businesses across various industries grow organically on social media through strategic content and viral videos. Our approach focuses on sustained organic results, leveraging benchmarketing strategies, storytelling, entertainment, and digital behavior analysis to create content with high potential for reach, engagement, and conversion. **Position Objective** We seek a hybrid profile combining digital strategist, audiovisual creative, and organic growth specialist. The ideal candidate must possess sound judgment to analyze trends, detect viral patterns, research competitors, develop strategic scripts, and actively participate in producing performance-oriented organic content. Achieve sustained organic growth through strategic content and highly viral videos focused on reach, retention, engagement, and brand positioning. **Requirements** * Prior experience creating content for TikTok, Instagram, and Facebook. * Proven experience with high-performing organic videos. * Knowledge of benchmarketing and competitor analysis. * Understanding of audiovisual production for social media. * Ability to manage multiple accounts and projects. * Strong organizational skills and rapid execution capability. * Intermediate or advanced proficiency in: CapCut (Mandatory), Premiere Pro, Photoshop, Illustrator. * Familiarity with AI tools relevant to these functions. **Responsibilities** 1\. Content Research and Analysis * Analyze trends, creators, and viral content on TikTok, Reels, and Shorts. 2\. Content Strategy and Development * Create organic growth strategies for diverse brands. * Propose content ideas aligned with objectives of reach, engagement, and positioning. * Adapt trends to each client’s brand identity. 3\. Scriptwriting and Storytelling * Develop strategic scripts for short-form videos. * Craft high-impact hooks and retention-focused structures. * Apply storytelling, entertainment, and viral dynamics. 4\. Content Production and Creative Direction * Participate in content filming and direction. * Guide on-camera talent. 5\. Content Editing * Edit videos for TikTok and Reels. * Optimize pacing, retention, and quick consumption. * Incorporate subtitles, effects, transitions, and strategic audiovisual elements. * Adapt editing style according to each brand and trend. 6\. Analysis and Optimization * Analyze organic performance metrics. * Identify success patterns and improvement opportunities. * Optimize strategies and formats based on results. * Conduct benchmarketing and competitor analysis. * Identify hooks, formats, and audiovisual elements with viral potential. Salary: S/.1,800.00 per month Work Location: On-site employment