Marketing Analyst

Description

Job Summary: Analyze, consolidate, and interpret sales and commercial performance data to produce reports, KPIs, and analyses that enable monitoring of results and identification of growth opportunities. Key Highlights: 1. Key role in sales and commercial performance analysis 2. Generation of reports and KPIs for decision-making 3. Identification of growth opportunities across various channels **Role Objective** Analyze, consolidate, and interpret sales and commercial performance data across all company channels, producing reports, KPIs, and analyses to monitor results and identify growth opportunities. **Requirements** * Bachelor's degree or graduate in Marketing, Business Administration, Communications, or related fields. · 2–4 years of experience in marketing, trade marketing, or commercial marketing within fast-moving consumer goods (FMCG), food, or retail companies. · Advanced intermediate Excel proficiency is mandatory. · Analytical ability, organizational skills, commercial judgment, and strong follow-up capability. **Primary Responsibilities** * Consolidate sales data from all channels: company-owned stores, retail, distributors, B2B, and digital channel. * Analyze campaign results, sales, investment, and execution to identify improvement opportunities. * Prepare periodic marketing reports containing KPIs, progress updates, findings, and recommendations. * Provide visibility into campaign, promotion, and marketing activity performance through results analysis. * Identify top-selling products, underperforming products, growth opportunities, and commercial risks. * Supervise the Marketing Assistant’s operational execution regarding database updates, evidence collection, and operational reporting. * Provide analytical support to the Marketing and Business Head for decision-making. * Gather market intelligence, competitor information, pricing, brand visibility, and consumer behavior data. **Secondary Responsibilities** * Support activations, product launches, and special campaigns. * Assist with commercial presentations, B2B materials, and executive summaries. * Monitor marketing material stock levels and replenishment. **Work Location:** San Martín de Porres **Working Hours:** Monday to Friday, 9:00 AM–6:00 PM; Saturdays, 9:00 AM–1:00 PM Employment Type: Full-time, Permanent Salary: S/.2,500.00 – S/.3,000.00 per month Workplace: On-site employment