Job Summary: Optimize the digital funnel to increase leads and sales through data analysis, experimentation, and digital management to enhance the user experience. Key Responsibilities: 1. Analyze the performance of digital funnels and monitor key KPIs. 2. Identify insights and prioritize Growth experiments. 3. Collaborate on the continuous improvement of the digital experience. **Job Description** ---------------------- Optimize the insurance digital funnel to increase leads and sales through experimentation, data analysis, and digital management. 1\. Analyze the performance of digital funnels (traffic → lead → appointment → sale). 2\. Monitor and report key KPIs: CVR to lead, CVR to sale, CAC, ROAS, bounce rate, form abandonment, among others. 3\. Identify insights from analytical tools (GA4, Looker, Amplitude, Hotjar, or others). 4\. Support prioritization of experiments (A/B tests, landing page changes, form updates, CTAs, copy). 5\. Analyze the impact of Growth initiatives (SEO, SEM, CRO, landing pages, personalization). 6\. Work closely with Product and UX teams to continuously improve the digital experience. 7\. Document learnings and generate actionable recommendations. 8\. Perform other job-related tasks that contribute to achieving the unit's objectives. **Candidate Requirements** -------------------------- * Bachelor’s degree in Business Administration, Marketing, Industrial Engineering, or related fields. * 1 year of experience in data analysis, preferably in Growth. * Growth marketing; proficiency in SEO/SEM/Ads and A/B testing. * Software: Hotjar, A/B testing tools, Customer Data Platforms (Segment, Tealium). **Selection Process** ------------------------ The selection process is conducted via Aira — a recruitment platform designed to enhance your application experience. To apply, you only need: 1\. Apply to the position. 2\. Check your email. 3\. Log in to Aira and answer the requested questions and/or assessments. Then, if your profile matches what we are looking for, we will contact you by email (via Aira) to proceed to the in-person stage. **About Us** ------------------ Auna is a leading organization whose primary commitment is to deliver health and wellness to its members and patients. We pursue constant innovation to provide high-quality, accessible health solutions for everyone. We operate in Peru, Colombia, and Mexico, with over 14,500 employees. At Auna, we work with a people-centered, comprehensive healthcare model—the most important pillar of our mission. **Our Benefits** ----------------------- Formal employment with all statutory benefits. A mixed Health Plan for you and your eligible family members, covered at 85% (Base Plan Mapfre) and 75% (Corporate Auna Salud Supplementary Plan). 100% Oncology Program coverage for the policyholder and eligible dependents. Corporate benefits and a discount club. Half-day off on your birthday. At AUNA, we are committed to Diversity, Equity, and Inclusion; therefore, all candidates are considered equally in our selection processes, without distinction based on sexual orientation, disability, gender, age, ethnicity, race, or other factors.
María García
Indeed · HR
María García
Indeed · HR
