CRM & Web Specialist

Description

Job Summary: We are seeking a passionate CRM & Web Specialist with expertise in digital marketing, automation, and data analysis to strengthen digital strategies and support the growth of international operations. Key Highlights: 1. CRM administration and optimization 2. Creation and management of marketing automation workflows 3. Webpage and landing page design and development If you are passionate about digital marketing, automation, and data analysis, this opportunity is for you! At Berlitz Peru — a global leader in language education — we are looking to bring on board a CRM \& Web Specialist to enhance our digital strategies and contribute to the growth of our operations in Peru, Uruguay, Argentina, Venezuela, and the U.S. Key Responsibilities: * Administer and optimize the CRM (leads, contacts, opportunities, and automations). * Generate and resolve sales and marketing processes via CRM workflows. * Create automated outbound campaign flows via WhatsApp (familiarity with Treble or similar tools required). * Analyze the user journey from acquisition to conversion, identifying friction points and improvement opportunities to increase qualified lead and sales conversion rates. * Create and maintain strategic lead and customer segmentation based on behavior, interest, funnel stage, and traffic source. * Implement and optimize automation and nurturing workflows. * Manage and update websites and landing pages. * Design and develop websites and landing pages (front\-end), ensuring proper responsive display (desktop, tablet, mobile). * Implement HTML and CSS structures, along with basic JavaScript adjustments. * Manage website back\-end (CMS, forms, integrations, plugins). * Implement forms and ensure their correct integration with the CRM. * Analyze results and generate reports with actionable insights. * Propose continuous UX and CRO improvements. * Implement events and conversions using GA4 and Google Tag Manager. * Validate campaign tracking (Meta Ads, Google Ads). * Execute conversion rate optimization (CRO) improvements and A/B tests. * Provide technical support for digital campaigns and internal teams. * Document workflows, processes, and technical configurations. All responsibilities listed above, including those assigned by the immediate supervisor related to the position. Qualifications: * CRM platforms: HubSpot, Zoho, Salesforce, or others (Intermediate to Advanced level). * WhatsApp automation tools (e.g., Treble and similar). * Web design: HTML, CSS (basic JavaScript desirable). * CMS: WordPress or others. * Google Analytics 4 and Google Tag Manager. * Forms, automations, and tracking. Employment Conditions: * Monthly salary: S/. 4,000 * Employment type: Formal payroll, with all statutory benefits. * Additional benefits: Berlitz language study scholarships. If you meet the profile and are motivated to take on a strategic role within an internationally present organization, apply now and join the Berlitz team! Salary: S/.4,000\.00 per month Work location: Hybrid in La Molina, Lima