Digital Marketing Coordinator

Description

Position Summary: We are seeking a junior candidate with aesthetic judgment to manage Minimal’s digital content, planning and executing the social media and digital channel strategy. Key Responsibilities: 1. Manage digital content on social media and digital channels. 2. Create and edit reels, TikToks, posts, stories, and graphic assets. 3. Participate in photoshoots and manage collaborations with influencers. **THE ROLE** We seek a junior candidate with a proactive attitude, aesthetic judgment, and organizational skills to manage Minimal’s digital content. The candidate will work closely with the strategy defined by management and will be responsible for planning, producing, and executing content across social media and digital channels. The objective of this role is to elevate the brand’s digital presence, ensuring aesthetic and narrative consistency across all channels and generating content aligned with the brand identity to support positioning and conversion. **WHAT WILL YOU DO?** * Draft the monthly content brief and update it every 15 days. * Develop a detailed calendar specifying assets for Instagram, TikTok, and paid media. * Write individual briefs for each asset: script, references, music, copy, and objective. * Ensure narrative consistency and avoid repetition among posts. * Create and edit digital content: reels, TikToks, posts, and stories. * Design graphic assets for social media, websites, and email campaigns. * Prepare creative materials for the media agency, including the brief. * Participate in photoshoots to capture supplementary content (BTS, lifestyle, details). * Manage influencer collaborations and monitor results. * Report monthly metrics per channel, including analysis and improvement proposals. **CANDIDATE PROFILE** * 1–2 years of experience in digital marketing, content creation, or similar roles. * Proficiency in Canva, Illustrator, or Photoshop. * Video editing skills: CapCut, Premiere, or other tools. * Strong aesthetic eye and sensitivity to fashion and lifestyle. * Familiarity with trends on Instagram and TikTok. * Ability to shoot and edit high-quality content using a smartphone. * Organizational skills, proactivity, and adherence to deadlines. * Preferred: photography skills, Lightroom proficiency, or prior experience in fashion. **WHAT WE VALUE MOST** We value attitude, judgment, and initiative over experience. We seek someone who wants to grow with the brand—not merely execute tasks. Salary: S/.2,000.00 \- S/.3,000.00 per month Workplace: On-site employment