Digital Marketing Coordinator

Description

Job Summary: We are seeking a junior professional with aesthetic judgment to manage the brand’s digital content, elevate its online presence, and ensure narrative consistency. Key Responsibilities: 1. Manage brand digital content to enhance its presence on social media. 2. Create and edit content for Instagram, TikTok, posts, and stories. 3. Collaborate with influencers and participate in photoshoots. **THE ROLE** We seek a junior candidate with attitude, aesthetic judgment, and organizational skills to manage Minimal’s digital content. This person will work closely with the strategy defined by leadership and be responsible for planning, producing, and executing content across social media and digital channels. The role’s objective is to elevate the brand’s digital presence, ensuring aesthetic and narrative consistency across all channels and generating content aligned with its identity to support positioning and conversion. **WHAT YOU’LL DO** * Develop the monthly content brief and update it every 15 days * Build a detailed calendar with assets for Instagram, TikTok, and paid media * Draft individual briefs for each asset: script, references, music, copy, and objective * Ensure narrative consistency and avoid repetition across posts * Create and edit digital content: reels, TikToks, posts, and stories * Design graphic assets for social media, web, and email campaigns * Prepare creative materials for the paid media agency, including the brief * Participate in photoshoots to capture supplementary content (BTS, lifestyle, details) * Manage influencer collaborations and monitor performance results * Report monthly channel-specific metrics with analysis and improvement proposals **CANDIDATE PROFILE** * 1–2 years of experience in digital marketing, content creation, or similar roles * Proficiency in Canva, Illustrator, or Photoshop * Video editing skills: CapCut, Premiere, or similar tools * Strong aesthetic sensibility and awareness of fashion and lifestyle trends * Knowledge of current trends on Instagram and TikTok * Ability to shoot and edit high-quality content using a smartphone * Organizational skills, proactivity, and adherence to deadlines * Preferred: photography skills, Lightroom experience, or prior experience in fashion **WHAT WE VALUE MOST** We value attitude, judgment, and initiative over experience. We seek someone who wants to grow with the brand—not just execute tasks. Salary: S/.2,000.00 – S/.3,000.00 per month Work Location: On-site employment