Content Manager

Description

Job Summary: We are seeking a creative and strategic Content Manager to develop digital content that engages our audience, strengthens our brand, and attracts clients for real estate projects. Key Highlights: 1. Digital content planning, creation, and optimization. 2. Creation of Reels, TikToks, and Shorts with dynamic editing in CapCut. 3. Opportunity for professional growth within an expanding real estate company. At **Urbanity Group**, we are looking for a **Content Manager** to join our Marketing team. We seek a creative, strategic, and results-oriented professional capable of developing digital content that resonates with our audience, reinforces our brand, and supports client acquisition for our real estate projects. This role will be responsible for planning, creating, and optimizing content across our digital platforms—combining strategy, persuasive copywriting, audiovisual production, and performance metrics analysis. **Key Responsibilities:** * Design the monthly content calendar for Instagram, TikTok, Facebook, and LinkedIn. * Propose creative ideas aligned with business objectives, campaigns, and project launches. * Create content aimed at strengthening the brand and generating commercial opportunities. * Record content on-site at projects, offices, and events using a smartphone. * Create Reels, TikToks, and Shorts with dynamic editing in CapCut. * Perform video editing, add subtitles, select music, incorporate trends, and adapt formats per platform. * Develop audiovisual assets focused on engagement and lead generation. * Write persuasive copy for posts and digital campaigns. * Draft short scripts for commercial videos and organic content. * Tailor messaging according to target audience and stage of the conversion funnel. * Create content variations for Meta Ads campaigns. * Monitor performance metrics (reach, engagement, views, leads). * Propose data-driven improvements to optimize results. **Requirements:** * Technical, bachelor’s degree, or graduate in Marketing, Communications, Advertising, Digital Marketing, or related fields. * Minimum 2 years of experience as a Content Manager, Social Media Manager, or in similar roles. * Experience in real estate, construction, services, or sales sectors is desirable. * Practical proficiency with CapCut (mobile or desktop). * Experience managing content via Meta Business Suite. * Knowledge of post scheduling and digital metrics analysis. * Ability to record high-quality content using a smartphone (framing, lighting, audio). **Competencies We Seek:** * Creativity and visual judgment. * Excellent writing and storytelling skills. * Proactivity in producing on-location content. * Commercial orientation and customer insight. * Organization and goal-driven work ethic. **Benefits:** * Competitive salary based on experience and performance. * Formal employment under REMYPE regulations. * 50% CTS and year-end bonus. * 15 days of paid vacation. * Mandatory Life Insurance. * Essalud health coverage. * Positive work environment. * Company affiliated with the Lima Chamber of Commerce (CCL). * Opportunity for professional growth within an expanding real estate company. Workplace: On-site employment