Digital Marketing Analyst

Description

Position Summary: We are seeking a technical and analytical professional with high autonomy to manage organic search positioning, performance campaigns, advanced analytics, and technical optimization. Key Highlights: 1. 360-degree role with direct exposure to client accounts and cutting-edge technologies. 2. Management of organic search positioning, performance campaigns, and analytics. 3. Work with GEO, AI Search, Google Ads, Meta Ads, and GA4. At MSF Creative, we seek a technical and analytical professional with high autonomy to manage organic search positioning, performance campaigns, advanced analytics, and technical optimization for our clients. A 360-degree role with direct exposure to client accounts and cutting-edge technologies such as **GEO (Generative Engine Optimization) and AI Search**, based at our **Surco** office, with **hybrid** work arrangements. **Requirements:** * Graduate or Bachelor’s degree in Marketing, Communications, Advertising, Engineering, or related fields. * Minimum 1–2 years of experience in digital marketing, SEO, campaigns, or e-commerce. * Proficiency in advertising platforms: Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. * Analytics and SEO: GA4, Google Tag Manager, Search Console, and tools such as SEMrush, Ahrefs, or Screaming Frog. * Technology: Knowledge of Technical SEO, GEO/AI Search, basic HTML, and AI tools (ChatGPT, Claude, Gemini). * Availability to work hybrid in Surco (near Benavides Bridge), Monday to Friday from 8 AM to 6 PM, and Saturdays from 8 AM to 11 AM. **Desirable:** * Multi-account experience in lead generation and e-commerce. * Proficiency in Looker Studio for reporting. * Familiarity with CRO, UX, and sales automation. * Valid certifications (Google, Meta, etc.). **Responsibilities:** * **Technical SEO, GEO & AI Search:** Indexing audits (Search Console), on-page optimization, and semantic architecture. Implementation of strategies for visibility in conversational and AI-powered search engines (ChatGPT Search, Perplexity, Gemini, AI Overviews). * **Paid Media (Digital Campaigns):** Creation, optimization, and budget management of lead- and conversion-focused campaigns on Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. * **Digital Analytics & Tracking:** Advanced GA4 and GTM configuration, pixel and conversion setup. Resolution of attribution issues and creation of performance dashboards. * **CRO & Technical E-commerce:** Identification of funnel friction points, landing page optimization, and direct coordination with web development teams to ensure proper technical integration of payment gateways, forms, and UX. **Benefits:** * Hybrid work model: **4 days remote / 2 days in-office**, within an excellent work environment built on mutual respect and goal achievement. * Competitive compensation aligned with market standards. Application Questions: * In which district do you reside? (Interview is in-person) * What is your academic degree and field of study? * Do you agree with the employment proposal outlined above? * Do you have a minimum of 1–2 years of experience in digital marketing, SEO, campaigns, or e-commerce? * Are you available to start immediately? Please provide your phone number or WhatsApp. Work Location: On-site employment